December 2008 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on December 25th, 2008

A fruitful and interesting year is coming to an end. Today is Christmas, and I would like to wish every reader of my blog a wonderful, merry, and joyous day today, and a great year ahead.  Merry Christmas, folks!!  

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Geno Prussakov on December 19th, 2008

Maharashtra is a state located on the Arabian coast of India, covering an area of 307,731 km2 (118,816 sq mi) or 9.84% of the total geographical area of India. [source] Its capital is Mumbai (Bombay) – the largest city in India, which is also rightly considered the country economic capital. Besides being “famous for its pleasant […]

Continue reading about Spammy Affiliate Applications

Geno Prussakov on December 18th, 2008

When doing research for my affiliate program management book, “A Practical Guide to Affiliate Marketing”, I looked at 100 affiliate programs in the same vertical, and analyzed their program agreements. The results were literally shocking: 51% of the merchants lacked Terms of Service agreements altogether, 36% had extremely generic ones, and only 13% of the […]

Continue reading about Affiliate Program Agreement (Terms & Conditions) – Facts & Template

Geno Prussakov on December 16th, 2008

The January 2009 issue of FeedFront, the official magazine of the Affiliate Summit, is already out, and I am privileged to have my article in it. It may be found on page 24, and in it I discuss the importance of having a call to activation interwoven into the very fabric of your affiliate program. […]

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Geno Prussakov on December 11th, 2008

Scott Jangro added a forum to his blog, and it occured to me: what a great add-on this plugin can be for WordPress-based affiliate websites! Simple:Press is hassle-free to install, and when properly handled, it can greatly enhance the visitor’s engagement with the affiliate’s website by allowing the former to discuss the topics of interest […]

Continue reading about Affiliate Idea: Complementing Blogs with Forums

Geno Prussakov on December 5th, 2008

It is not unusual for an online merchant to wonder if they really should have a dedicated affiliate program manager, or if the responsibilities of the affiliate manager can be handled by an already employed member of their staff. To answer this question, you need to know what exactly an affiliate manager does, or rather, […]

Continue reading about Affiliate Program Management: Areas of Responsibility

Geno Prussakov on December 3rd, 2008

Several times a month an affiliate receives e-mails where merchants are threatening to remove him/her from their affiliate programs if the affiliate does not become “active”. Another thread was started on this topic at ABestWeb [see it here] just today. And while I could write up a whole post on why I believe that affiliate […]

Continue reading about Motivating Affiliates by Threat: Dead-End Strategy