January 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 31st, 2009

Today I took my wife and daughter for a museum trip. We went to the National Museum of the Marine Corps which is located by the USMC Base Quantico (a short drive away from our house). We love visiting museums in the area, but this one was a very different kind of museum. My daughter […]

Continue reading about Prioritize, But Stay Disciplined and Focused

Geno Prussakov on January 30th, 2009

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the desired end-user action by […]

Continue reading about Incentive or Loyalty Affiliates – Definition and Specifics

Geno Prussakov on January 29th, 2009

In addition to the Affiliate Census that is currently being held by eConsultancy, there is another industry survey being run at this time — the AffStat Affiliate Marketing Report. During the previous years, AffStat reports focused on affiliate programs, and surveyed affiliate program managers. The 2009 AffStat survey is different. It “is focused on affiliates” […]

Continue reading about AffStat 2009 Affiliate Marketing Survey

Geno Prussakov on January 28th, 2009

Let me start with a story, a true story. I hosted a table at the last Affiliate Summit’s Meet Market. Meet Markets are networking events held for the purpose of affiliates, merchants, affiliate networks, outsourced affiliate program managers, and other agencies to “meet-and-greet” each other during the first day of the conference. At one point […]

Continue reading about ShopAtHome.com or How Affiliate Marketing Gets Hurt

Geno Prussakov on January 27th, 2009

There have been questions coming from affiliates regarding the new Internet Explorer’s ( IE8 ) InPrivate Browsing function and its possible negative effect on affiliate marketing. InPrivate Browsing essentially allows the web user to surf the web in the “incognito mode” or leaving no entries in the browser history, no cookies, and no cached files. […]

Continue reading about Will IE8 InPrivate Browsing Hurt Affiliate Marketing?

Geno Prussakov on January 27th, 2009

Some people say that our lives are back and white like zebras: the black stripes symbolize the down times of our lives, while the white ones stand for the happy times. I tend to agree, but today has been a different kind of day… Like many of my readers know, today is my birthday, and […]

Continue reading about Zebra-Striped Life or My Black and White Birthday

Geno Prussakov on January 26th, 2009

Just to remind you all, eConsultancy is looking for affiliates to participate in their Affiliate Census report for 2009, and the cut off date is tomorrow (27 January 2009) Being a UK company, last year they focused solely on the UK affiliates. This year they are also covering the US market, and this is definitely […]

Continue reading about Affiliate Census 2009 – Deadline is Tomorrow

Geno Prussakov on January 25th, 2009

One of the websites that I own is hosted with Globat. I wanted to switch its hosting, but didn’t have the time to move over to another host in time before my yearly renewal, and got charged for another year. I thought: “Okay. I’ll know better next year” and entered it into my calendar to […]

Continue reading about Globat, Opt-Out E-mails, Shady Marketing and Abused Trust

Geno Prussakov on January 24th, 2009

Let’s look at this marketing initiative from one online marketer’s point of view — mine. Earlier this week I have received received a letter which started liked this: The Pluses Being an online marketer, the first thing that I have noticed was, of course, that URL with my name in it. I thought – “Wow! […]

Continue reading about Toyota Stimulus Program Letter: “Pluses and Minuses”

Two days ago the Telegraph has proclaimed Britain to reach the “edge of bankruptcy.” Today the Sterling has dropped to its 23-year low vs dollar, and the exchange rate had dipped to: 1 British Pound (GBP) = 1.35 US Dollar (USD). With the crisis hitting Europe (and especially the UK) so badly now, it is […]

Continue reading about Pound Sinks, Britain on Edge of Bankruptcy. Time to Recruit UK Affiliates