January 2009

Incentive or Loyalty Affiliates – Definition and Specifics

Many merchants and affiliate program managers do not know what incentive affiliates (aka loyalty affiliates) are. This, in some cases, results in low-quality affiliate program performance, whereas in others, ignorance regarding the essence of incentive affiliate marketing may bring about unwanted customer activity. Incentive/loyalty affiliates are affiliates that facilitate the […]

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AffStat 2009 Affiliate Marketing Survey

In addition to the Affiliate Census that is currently being held by eConsultancy, there is another industry survey being run at this time — the AffStat Affiliate Marketing Report. During the previous years, AffStat reports focused on affiliate programs, and surveyed affiliate program managers. The 2009 AffStat survey is different.

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ShopAtHome.com or How Affiliate Marketing Gets Hurt

Let me start with a story, a true story. I hosted a table at the last Affiliate Summit’s Meet Market. Meet Markets are networking events held for the purpose of affiliates, merchants, affiliate networks, outsourced affiliate program managers, and other agencies to “meet-and-greet” each other during the first day of

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Will IE8 InPrivate Browsing Hurt Affiliate Marketing?

There have been questions coming from affiliates regarding the new Internet Explorer’s ( IE8 ) InPrivate Browsing function and its possible negative effect on affiliate marketing. InPrivate Browsing essentially allows the web user to surf the web in the “incognito mode” or leaving no entries in the browser history, no

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Pound Sinks, Britain on Edge of Bankruptcy. Time to Recruit UK Affiliates

Two days ago the Telegraph has proclaimed Britain to reach the “edge of bankruptcy.” Today the Sterling has dropped to its 23-year low vs dollar, and the exchange rate had dipped to: 1 British Pound (GBP) = 1.35 US Dollar (USD). With the crisis hitting Europe (and especially the UK)

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Affiliate Networks, OPM Companies, Transaction Fees, and Performance Bonuses

Merchants that are new to affiliate marketing often ask me if my company is the same as Commission Junction or LinkShare, and if not, how exactly it fits into the scheme of things, and how is my “performance bonus” different from “transaction fees” that affiliate networks charge. The first thing

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How To Recruit Affiliates?

One of the most burning questions every affiliate program manager has is “How does one effectively recruits quality affiliates?” I believe that that a successful affiliate recruitment campaign rests on six pillars. These are: Software Social Media Search Engines Second-Tier Affiliates Summits and Symposiums Symbiosis (or Recruitment Campaigns) I invite

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