Merchants that are new to affiliate marketing often ask me if my company is the same as Commission Junction or LinkShare, and if not, how exactly it fits into the scheme of things, and how is my “performance bonus” different from “transaction fees” that affiliate networks charge. The first thing that needs to be clarified [...]
Continue reading about Affiliate Networks, OPM Companies, Transaction Fees, and Performance Bonuses
Today is a U.S. national holiday – the day when America commemorates the birthday of Martin Luther King, Jr., a passionate activist and proponent of the civil rights movement. This morning I have spent a some time flipping through the writings of the Reverend, and two phrases especially spoke to me in light of the [...]
Continue reading about Speak Passionately About Things That Matter
I have just looked over descriptions of several affiliate programs run by established brands, and noticed that some of them reward affiliates only for “new and unique” customers (wording retained, italics mine). Wow… They are pushing away thousands of affiliates on the pre-recruitment phase just by having that policy in place. In fact, this is [...]
Continue reading about Commission for New Customers Only – Bad Affiliate Marketing Practice
In one of the doctorate classes I am taking, we were discussing models for organizational change today. Peter Senge, a Stanford engineer, and MIT Ph.D. in social systems modeling, is famous for his Systems Approach to change. One of the things stressed in it was the building of the shared vision. The shared visions are [...]
Continue reading about Chicken is Involved, While Pig is Committed.
A few days ago I have encouraged my Twitter followers to take a poll. In it I have asked them how they prefer to get their credit card statements. The options were: “Online”, “Snail Mail” and “Both”. Even though only 7 people have voted to this date, the poll results are consistent enough for me to make a conclusion. [...]
How many times have you heard that building relationships with affiliates is key to building a successful affiliate program? I am sure, more than enough. During the past Affiliate Summit in Vegas the actions of one particular affiliate have reminded me personally how important it is to build solid relationships with affiliates. Feeling that my arrival is [...]
It is always beautiful when someone markets their product or service, making a work of art out of it. The ad from AT&T Wireless that I saw at the Dulles airport today, returning to Washington, DC after the Affiliate Summit in Vegas, is a great example. Here’s the picture of the ad: Beautiful, isn’t it?
This year’s Affiliate Summit’s Pinnacle Awards were announced yesterday night at the Pinnacle Awards Gala. The winners are: Affiliate of the Year – Mike Allen Affiliate Manager of the Year – Angel Djambazov Exceptional Merchant – CelebrateExpress.com Affiliate Marketing Advocate – Melanie Seery Best Blogger – Scott Jangro Affiliate Marketing Legend – Kellie Stevens It’s [...]
Continue reading about Affiliate Summit Pinnacle Awards 2009 – Winners
In one of “The Future of Performance Marketing” sessions at the Affiliate Summit today, Larry Adams, the product manager for affiliate marketing for the Google Affiliate Network (formerly DoubleClick Performics), has brough up an interesting observation. He has mentioned that upon analyzing statistics, they have discovered that a vast majority of affiliates on the Google Affiliate Network do [...]
Continue reading about Google AdSense vs Affiliate Links – Go For The Meat!
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