I have mentioned this in my presentation as the Affiliate Summit today, but let me reiterate it here again. I believe that there is no such thing as “affiliate management”. If such a phrase (and moreover, such an approach) exists in your organization/team, it’s time to get rid of it! The reality has proven that [...]
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Affiliate Summit West 2009 is starting tomorrow. I am arriving into Vegas in the morning, and have just enough time to quickly set up my Meet Market table, and rush to the “Advanced Approaches to Affiliate Recruiting, Training & Management” dual presentation we are doing with Heather Paulson [details here]. Shawn Collins has reported today: [...]
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Yesterday’s “A Case for Inspirational Leadership” blog post by Roshan Thomas did my heart good. Even though “inspirational leadership” normally has a slighly different undertone, posts like his motivate us all to become better leaders, thereby creating a healthier and happier working environments for those that we are called to lead. Some may believe that any leadership style [...]
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To take a little break from the serious posts, I have decided to share with you something that brought smile to my face today. My 5 year old daughter who is travelling with me (and my wife)Â to Vegas (where I am speaking at the Affiliate Summit West 2009) packed her little pink suitcase today. The [...]
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In an recent podcast interview, Jim Kukral has referred to an interesting observation. He said that people go online either (i) to solve a problem, or (ii) to be entertained. Don’t you love it when someone finally systematizes it for you? Especially when it so eloquently summarizes your own experience! I’ve been discussing this with [...]
Continue reading about Types of Affiliate Websites: Problem-Solving, Entertaining, or Both
Nearly every prospective client that calls me - be it a small one-man-show business that has just started a website, or a large corporation with years-long online presence – asks the same question: “How many affiliates will you recruit for us; and how quickly?” The desire behind the question is clear. The belief is that the quantity of incremental sales/orders is directly [...]
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When the whole “twitterdom” is twittering about it, and hundreds of bloggers are writing about it, I simply cannot remain silent, and would like to chime in with my perspective on the situation. Between the phishing attacks over the weekend, and today’s hacking of FoxNews’ Twitter account, followed by a hack of Britney Spears’ account, and accounts of [...]
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Jeremy Schoemaker’s recent post which included definitions of what super affiliates are, with its link back to his September Twitter poll on the same topic, encouraged me to entertain the question of super affiliate definition in my own blog. As an affiliate program manager, I would define super affiliates in terms of the following three [...]
Today is the first day of the new year, and I wish 2009 to be a Happy New Year for you, your family, and your business. Today is also the birthday of Betsy Ross, the legendary maker of the first American flag, one designed during the American Revolution, and one made to symbolize the freedom [...]
Continue reading about Affiliate Marketing Needs a New Beginning
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