Heads Up, California Affiliates: Online Sales Tax Proposed

Posted on5 CommentsCategoriesAffiliate / Advertising Tax, General Discussion

Yesterday, a friend and a known advocate of the affiliate marketing industry, Melanie Seery, posted an alert about California considering a sales tax similar to the one that got passed in New York last year. Melanie wrote: California Affiliates had better get prepared, California Assembly Bill 178, co-authored by Charles Calderon (D) and Nancy Skinner Read More …

When Affiliate Marketing is Being Misrepresented

Posted on5 CommentsCategoriesAffiliate Marketing Fallacies, General Discussion

I am tired of seeing the affiliate marketing industry being misrepresented as just another one of those get-rich-quick schemes! Hundreds, if not thousands, of websites are full of promises of helping you turn in a quick buck if only you buy their eBook or, even, join their affiliate program. Twitter is also full of tweets Read More …

Problem Created by Leader or Lesson from Russian History

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Leadership

The first American to win the Nobel Prize was Theodore Roosevelt. He was awarded this prestigious prize in 1906 for his instrumental participation in the diplomatic negotiations that preceded the peace Treaty of Portsmouth after one of the most pitiful Russian wars — the one against Japan in 1904-05. The problem at the core of Read More …

What Is Cookie Stuffing?

Posted on17 CommentsCategoriesAffiliate Program Management, General Discussion

Cookie stuffing, cookie dropping, forced clicks, or cookie sprinkling is a blackhat marketing method used by affiliates to record tracking cookies on the end user’s machine, without the prior consent of the user, and with the purpose of creating an impression that the customer/user referral is to be attributed to the blackhat affiliate’s marketing. Looking Read More …