I’ve been following the responses to Jangro’s “Damn Marketers. Affiliate Links in Twitter” post with great interest. Today Scott has asked a semi-rethoric question: “Isn’t it really that opinions and recommendations are suspect if there’s money involved?” Websites providing hosting reviews are the first ones that come to my mind. You’ll be surprised to learn [...]
Yesterday, I tweeted asking people for a recommendation on a good coffee grinder suitable for espresso grind, and a friend has recommended me a good one, linking to Amazon through his affiliate link. You may read the rest of story here, but my today’s focus is not on that story alone. Today I didn’t tweet [...]
Continue reading about Affiliate Marketing on Twitter – Add Value
Much has been written about customer profiling, and the technique has been widely used for precision targeting in both online and offline marketing. Affiliate profiling is something I haven’t seen explicitly mentioned anywhere, but I am positive that many affiliate managers use this technique. Simply because it’s effective. Just as customer profiling is defined as [...]
Continue reading about Affiliate Profiling Proving to be an Effective Technique
I would like to wish all of my readers a Happy Valentine’s Day today!! I have been browsing through different quotes and love poems this morning, and found the following ones to be especially insightful (some of them remind me of how my little daughter loves her Mommy and Daddy): “Love reminds you that nothing [...]
Continue reading about Love Reminds Us That Nothing Else Matters
The Valentine’s Day is tomorrow, and it’s time to start re-focusing your holiday shopping campaigns with the next holiday in mind. But which one is the next big one? Some would say, St. Patrick’s Day (March 17, 2009). Others would say that it’s Easter (which in 2009 falls on April 12). I say, look beyond [...]
Continue reading about Get Ready for Mother's Days. There Are Two in March!
The Valentine’s Day is tomorrow, and it’s time to start re-focusing your holiday shopping campaigns with the next holiday in mind. But which one is the next big one? Some would say, St. Patrick’s Day (March 17, 2009). Others would say that it’s Easter (which in 2009 falls on April 12). I say, look beyond [...]
Continue reading about Get Ready for Mother’s Days. There Are Two in March!
I have been thinking of why the discussion on the unethical practices of some loyalty affiliates has been going the way it’s been going (in circles), and it looks like there are two reasons for it (i) failure to communicate clearly at the very outset, and (ii) unwillingness to digest the facts, on the other [...]
Continue reading about Lack of Clear Communication Creates Resistance
Earlier today LinkShare’s Senior Vice President, Kelli Beougher, announced in the affiliate network’s official blog that due to “a few mutual differences” that cannot be overcome, “LinkShare has resigned as Overstock.com’s affiliate network provider.” [source] No further explanation has been given, and the real causes of this breakup remain unclear. What makes things even more [...]
Continue reading about Overstock Affiliate Program No Longer With LinkShare
Today I have had a privilege of reviewing Econsultancy.com’s all-new UK Affiliate Census 2009 report, and also an unfinished copy of the US one that is also coming out shortly. You will be able to get full versions of both of these reports at this page (membership with Econsultancy required). Below you may find some [...]
Continue reading about UK Affiliate Census 2009 is Out. US One Coming Too…
Recent Comments