Today is the day when I’m starting to use videos in my blog, and I have decided to devote the first one to a question we’ve been discussing with Nancy (aka 2busy) via e-mail after she posted this comment of hers in my blog. After reading her comment I came up with a term “merchant [...]
Continue reading about Merchant Naivete or Common Problems of Affiliate Programs
Doesn’t the title of this post sound like a diagnosis? That’s only because it is one — one that I have frequently made upon analyzing the reasons for growth stagnation in affiliate programs across different verticals. A syndrome is defined as a combination of symptoms that helps one make a conclusion about the clinical case. [...]
Continue reading about Your Affiliate Program Has a Limited Potential Syndrome
Affiliate Summit is the largest affiliate marketing conference available. The next one is going to be held between 9 and 11 August 2009 in New York City. These conferences are great to attend, and while the ones on the West Coast generally attract more attendees, the East Coast ones have been growing rapidly, and I [...]
Continue reading about Affiliate Summit East 2009: Growth and Coupon to Register
Many of you know that I am, but today has been a truly special day. She has learned to swim! It is a very special day for me, because I myself have been swimming competitively for close to 15 years, and learned to swim when I was just about her age. Upon returning home, she [...]
I’ve been reading the current issue of the Search Marketing Standard magazine, and the article by Laura Callow draw my attention. She wrote on why PPC marketing is recession-proof, and the 5 reasons for her conclusion were: (i) the growth of end user exposure Internet and use of search engines, (ii) ease of building geo-targeted [...]
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