Geno on March 24th, 2009

One of my blog readers has e-mailed me a question about what commission to offer when launching an affiliate program. It is a good question. Therefore I have have decided to reply in a blog post. Truth be told, I have already addressed this question in detail in my A Practical Guide to Affiliate Marketing [...]

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Geno on March 23rd, 2009

If you’re an affiliate, and you are not yet blogging — you’re missing out! You are missing out, because you are not utilizing one of the best methods of driving targeted (or even niche) traffic to your website. Pick a topic you’re passionate and knowledgeable about, and start a blog today! It is extremely easy [...]

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Geno on March 22nd, 2009

Over the past week I have conducted a poll, where I have asked online marketers about their alcohol consumption. Here are the results so far: I would prefer not to comment much on this one, but let you make your own conclusions (by the way, if you haven’t voted on the above poll, your honest [...]

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Geno on March 21st, 2009

Following the example of the state of New York, in late January of this year Minnesota introduced their bill S.F. No. 282 proposing to collect tax on “sales to customers located in the state who were referred to the retailer by all residents” of the state. So, in addition to California, there is also Minnesota [...]

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Geno on March 20th, 2009

I’ve had the following conversation with a client today (“M” stands for “merchant”, while “G” for “Geno”): M.: When we have a new affiliate signing up and putting our banner on their web site, I get credit for it with the search engines as a one-way link, correct? G.: No, your affiliate links give you [...]

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Geno on March 19th, 2009

I see people arriving at my blog in their search for a definition of affiliate marketing. Since I’ve not made any blog posts specifically on this, I have decided to put together one today. Here’s my definition of it: Affiliate marketing is basically performance-based marketing, whereby affiliates/partners promote a merchant’s product/service and get remunerated for [...]

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Geno on March 18th, 2009

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Geno on March 17th, 2009

As some of you may have already noticed, the famous UK affiliate conference started back in October 2007 by A4U Forum (now known as Affiliates4u.com affiliate marketing community), is expanding beyond London. They’ve been busy with networking roadshows around Europe: in Paris, Madrid, Amsterdam and Munich (details here), and in April they are holding their [...]

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Geno on March 16th, 2009

After another fruitful year what better reward could I receive than being voted the Best Outsourced Program Manager of the Year by members of ABestWeb for the third time in a row [2006 results | 2007 results | 2008 results]?! I am honored to be in such a fine company of other winners. Here’s the [...]

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Geno on March 15th, 2009

It is always an honor to have my articles published, especially so when they are published in affiliate marketing magazines. One of them is, of course, the official magazine of the Affiliate Summit, FeedFront. It’s issue 5 has been made available for online browsing and downloading at Scribd.com today. My article on the pitfalls of [...]

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