My wife loves cooking (yes, I am lucky). She has recently bought a crème brûlée caramelizer but upon bringing it home and trying to get it to work, she has realized that the butane supply has not been included. So we went to Lowes for butane today. We’ve found a shopping assistant and asked him [...]
Continue reading about Maslow's Hierarchy of Needs – Real Life Illustration
My wife loves cooking (yes, I am lucky). She has recently bought a creme brulee caramelizer but upon bringing it home and trying to get it to work, she has realized that the butane supply has not been included. So we went to Lowes for butane today. We’ve found a shopping assistant and asked him [...]
Continue reading about Maslow’s Hierarchy of Needs – Real Life Illustration
Lester B Pearson, a Canadian Prime Minister who is often acknowledged as the greatest Canadian of all times, said that “the chief distinction of a diplomat is that he can say no in such a way that it sounds like a yes.” This is exactly what affiliate program managers should learn to do when dealing [...]
Continue reading about Decline Affiliates Without Burning Bridges
After my previous two posts on motivating affiliates [Introduction to affiliate motivation and Intrinsic motivation as ultimate goal] I have been reading a lot about different models and frameworks, approaches and interpretations. But today’s reading from Haslam’s Psychology in Organizations: The Social Identity Approach summarized them all too beautifully for me not to blog about [...]
Continue reading about Focus on Personal Advancement, Needs and Goals
Largely due to the current economic climate, and partly because of the very psychology of humans, coupon websites (majority of them – affiliates) are rapidly multiplying — new ones springing up every week. But how could a new coupon website stand out? First, let’s look at the commonalities of coupon affiliates. Most do everything that [...]
Continue reading about 7 Things A Coupon Affiliate Can Do To Stand Out
Econsultancy has just announced the release of its long-awaited 55-page US Affiliate Census 2009. The full report may be purchased on this page. I have already had a chance to read through it, and here are some of the highlights: More than 600 affiliates took part in this first US Affiliate Census, 76% of which [...]
This is the question I have been e-mailed by three different people shortly after posting my thoughts on How to Kill an Affiliate Campaign With a Landing Page. In addition to doing everything contrary to how things are described in that post, you want to also make sure that your landing page follows these five [...]
Continue reading about What Makes A Landing Page Affiliate-Friendly?
I was researching more on motivation in the course of the day today, and at one point while I was reading Frederick Herzberg’s article “One More Time. How Do You Motivate Employees” (Harvard Business Review, Jan. 2003) I realized that making all things go right within any given affiliate program — having a 100% affiliate-friendly [...]
Continue reading about Intrinsic Motivation – Ultimate Goal of Affiliate Manager
Today I have been reading articles on motivation and emotional intelligence published by the Harvard Business Review over the past four decades. I was looking at all of them from the perspective of how I, as an affiliate program manager, could better motivate affiliates; and one of them especially stood out from the pile. It [...]
Continue reading about How to Motivate Affiliates – Introduction
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