April 2009

5 Common Problems in Affiliate Program Descriptions

I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i) […]

5 Common Problems in Affiliate Program Descriptions Read More »

Update on Affiliate Tax Bills: California, Minnesota, Maryland

On Saturday (April 25), Melanie Seery posted an update on Minnesota’s affiliate tax bill, which was voted to pass earlier that day. On that same evening Minnesota Public Radio’s reporter, Tom Scheck, reported on Twitter that the “bill needed 68 votes to pass” and “DFL Rep. Tom Rukavina orally switched

Update on Affiliate Tax Bills: California, Minnesota, Maryland Read More »

10 Mistakes to Avoid While Creating Affiliate Banners

Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program. Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes

10 Mistakes to Avoid While Creating Affiliate Banners Read More »

What Size Banners Should an Affiliate Program Have?

This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both

What Size Banners Should an Affiliate Program Have? Read More »

Lots of Good Blogging Tips Floating Around

Jason Rubacky’s “unique content tips” he’s been systematically posting in ShareASale’s blog since April 17 reminded me of an one amazing post made by Rand Fishkin earlier this month. In it Rand listed and discussed 21 tips that every blogger simply must incorporate into their overall blogging strategy if they

Lots of Good Blogging Tips Floating Around Read More »

Blogging To Continue Blooming. Trends & Statistics.

Earlier today eMarketer has published some interesting data on blogging, bloggers and blog readers. In their report they’ve looked at the US blogging landscape. While many bloggers fo live outside the United States, here are the two main reasons why it is important to know what is going on in

Blogging To Continue Blooming. Trends & Statistics. Read More »

Three R's of Affiliate Program Management Success

Throughout my own affiliate program management practice, and examining other affiliate managers’ styles and techniques, I have noticed that all successful AMs and OPMs* exhibit the three characteristics that I believe to be the key components of success (not only in affiliate program management, but in any management/leadership). If you

Three R's of Affiliate Program Management Success Read More »