5 Common Problems in Affiliate Program Descriptions

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i) cookie duration (we all know Read More …

10 Mistakes to Avoid While Creating Affiliate Banners

Posted on7 CommentsCategoriesAffiliate Program Management, General Discussion

Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program. Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes that I see being repeated Read More …

What Size Banners Should an Affiliate Program Have?

Posted on35 CommentsCategoriesAffiliate Program Management, General Discussion

This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both general banners and holiday-specific ones. Read More …

Lots of Good Blogging Tips Floating Around

Posted onLeave a commentCategoriesGeneral Discussion, Thoughts for Affiliates

Jason Rubacky’s “unique content tips” he’s been systematically posting in ShareASale’s blog since April 17 reminded me of an one amazing post made by Rand Fishkin earlier this month. In it Rand listed and discussed 21 tips that every blogger simply must incorporate into their overall blogging strategy if they want that blog to be Read More …

Three R’s of Affiliate Program Management Success

Posted on13 CommentsCategoriesAffiliate Program Management, General Discussion

Throughout my own affiliate program management practice, and examining other affiliate managers’ styles and techniques, I have noticed that all successful AMs and OPMs* exhibit the three characteristics that I believe to be the key components of success (not only in affiliate program management, but in any management/leadership). If you want to be a successful Read More …