April 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on April 30th, 2009

I was doing a competitive analysis of vertical-specific affiliate programs for a client, and had to read through some 25 affiliate program descriptions. Here are the 5 common problems that I have noticed being repeated by different merchants: 1) Missing Information Many merchants leave out such important information as (i) cookie duration (we all know […]

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Geno Prussakov on April 29th, 2009

Last week I blogged about the three R’s of affiliate program management success. Today I would like to list the three P’s that I believe to be pivotal to one’s success as an affiliate. I have noticed these three things in every super affiliate I know, and today I would like to share my observations […]

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Geno Prussakov on April 28th, 2009

A few days ago a friend of mine was terminated from an affiliate program of a Fortune 100 merchant which is run on an affiliate network, and managed by the network itself. I do not want to focus on the names here (no matter how much I wish to do so), as the focus should […]

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Geno Prussakov on April 27th, 2009

On Saturday (April 25), Melanie Seery posted an update on Minnesota’s affiliate tax bill, which was voted to pass earlier that day. On that same evening Minnesota Public Radio’s reporter, Tom Scheck, reported on Twitter that the “bill needed 68 votes to pass” and “DFL Rep. Tom Rukavina orally switched his vote at last minute […]

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Geno Prussakov on April 26th, 2009

Now that you know what banner sizes you want to cover, it is important to know what mistakes to avoid while creating the banners for your affiliate program. Apart from the lack of 88×31 buttons and seasonal banners (preferably dynamically renewing depending on what holiday is approaching), there are mistakes that I see being repeated […]

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Geno Prussakov on April 25th, 2009

This is a very important question regardless of whether you are going to market products or services through the affiliate channel. If it is the former, you will pay a lot of attention to deep-linked text links, conveniently formatted and well-categorized data feed, but you will have to have both general banners and holiday-specific ones. […]

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Geno Prussakov on April 24th, 2009

Jason Rubacky’s “unique content tips” he’s been systematically posting in ShareASale’s blog since April 17 reminded me of an one amazing post made by Rand Fishkin earlier this month. In it Rand listed and discussed 21 tips that every blogger simply must incorporate into their overall blogging strategy if they want that blog to be […]

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Geno Prussakov on April 23rd, 2009

Several days ago a merchant has contacted me with a good question. They have decided to build an in-house affiliate program, but they do not want to mess with payments, and would much rather outsource the payment part to a third party. So, if they manage their program in-house, track things with a self-hosted software, […]

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Geno Prussakov on April 22nd, 2009

Earlier today eMarketer has published some interesting data on blogging, bloggers and blog readers. In their report they’ve looked at the US blogging landscape. While many bloggers fo live outside the United States, here are the two main reasons why it is important to know what is going on in the US: (i) According to […]

Continue reading about Blogging To Continue Blooming. Trends & Statistics.

Geno Prussakov on April 21st, 2009

Throughout my own affiliate program management practice, and examining other affiliate managers’ styles and techniques, I have noticed that all successful AMs and OPMs* exhibit the three characteristics that I believe to be the key components of success (not only in affiliate program management, but in any management/leadership). If you want to be a successful […]

Continue reading about Three R’s of Affiliate Program Management Success