Comments on: What Size Banners Should an Affiliate Program Have? http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/ Geno talks about affiliate marketing, leadership, etc Sat, 13 Mar 2010 04:14:18 +0000 hourly 1 By: Paul Smith http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-5698 Paul Smith Tue, 09 Mar 2010 11:23:39 +0000 http://www.amnavigator.com/blog/?p=1318#comment-5698 Hi Geno, Thank you for this list, I'm a Merchant and I'm sourcing some Affiliate networks at the moment, but there's not a lot of info on the best image sizes to offer affiliates, and this is just great. Your excellent suggestion of offering custom image sizes for Affiliates is also something we plan to do offer. Ciao Paul Hi Geno,
Thank you for this list, I’m a Merchant and I’m sourcing some Affiliate networks at the moment, but there’s not a lot of info on the best image sizes to offer affiliates, and this is just great. Your excellent suggestion of offering custom image sizes for Affiliates is also something we plan to do offer.

Ciao
Paul

]]> By: Christian http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-4678 Christian Mon, 02 Nov 2009 12:35:54 +0000 http://www.amnavigator.com/blog/?p=1318#comment-4678 Thank you very much for this really informative article - i was wondering why no one in germany has such kind of listing and found yours. Great work - keep going on! Thank you very much for this really informative article – i was wondering why no one in germany has such kind of listing and found yours. Great work – keep going on!

]]> By: Geno http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1930 Geno Sat, 02 May 2009 04:49:09 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1930 <b>Nancy</b> brings up an important point (about altering standard size banners by 1-2 pixels for ad-blocking functions not to cause affiliates a problem). However, since the majority of merchants stick to the standard sizes, I think it's often easier for an affiliate to obtain an image resizer php script, and apply it to all merchant banners they use on their website (regardless of the merchant). Nancy brings up an important point (about altering standard size banners by 1-2 pixels for ad-blocking functions not to cause affiliates a problem). However, since the majority of merchants stick to the standard sizes, I think it’s often easier for an affiliate to obtain an image resizer php script, and apply it to all merchant banners they use on their website (regardless of the merchant).

]]> By: Nancy http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1923 Nancy Sat, 02 May 2009 04:03:56 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1923 The standard sizes would do better to reduce dimensions by one or two pixels because there are still adblockers keyed to standard banner sizes. Many of Amazon's cookies (not the ads though!!) are blocked because Amazon does not have a privacy policy in the required format. Hey, why should they? But that's another topic. Browsers today decide what you can see based on their default settings which new web shoppers have no clue as to settings and adjustments/how/why to alter those default settings. No wonder toolbars proliferate. The standard sizes would do better to reduce dimensions by one or two pixels because there are still adblockers keyed to standard banner sizes. Many of Amazon’s cookies (not the ads though!!) are blocked because Amazon does not have a privacy policy in the required format. Hey, why should they? But that’s another topic. Browsers today decide what you can see based on their default settings which new web shoppers have no clue as to settings and adjustments/how/why to alter those default settings. No wonder toolbars proliferate.

]]> By: Geno http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1892 Geno Wed, 29 Apr 2009 03:26:09 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1892 <b>Paul</b>, yes, as mentioned above dynamic banners/widgets/etc is definitely the way to go. <b>Rich</b>, <b>Denis</b>, thank you for your comments too. I do hope merchants will find this list/post of help. After all, if I don't post about this, how will they know they want to offer all these sizes? A prospective client has asked me about the sizes and quantities of affiliate banners they should have, and after I've given them the above list, they told me that their competitors offer only 4-5 banners through their affiliate programs (meaning: "Why bother creating 20-30 different ones?") Why? If nothing else mattered, then to look more attractive to prospective affiliates, and to offer wider creative options to the current ones. Paul, yes, as mentioned above dynamic banners/widgets/etc is definitely the way to go.

Rich, Denis, thank you for your comments too. I do hope merchants will find this list/post of help. After all, if I don’t post about this, how will they know they want to offer all these sizes?

A prospective client has asked me about the sizes and quantities of affiliate banners they should have, and after I’ve given them the above list, they told me that their competitors offer only 4-5 banners through their affiliate programs (meaning: “Why bother creating 20-30 different ones?”) Why? If nothing else mattered, then to look more attractive to prospective affiliates, and to offer wider creative options to the current ones.

]]> By: Convergence http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1891 Convergence Wed, 29 Apr 2009 00:46:04 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1891 Geno, Thanks for publishing this! I think I'll forward a link to all the merchants I sign up for that don't have proper sized banners. Two sizes they always seem to omit: 728x90 160x600 Thanks again, and keep up the excellent work! ~ Denis Geno,

Thanks for publishing this! I think I’ll forward a link to all the merchants I sign up for that don’t have proper sized banners.

Two sizes they always seem to omit:

728×90
160×600

Thanks again, and keep up the excellent work!

~ Denis

]]> By: John http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1877 John Mon, 27 Apr 2009 04:12:21 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1877 Well put, Geno. I'm glad that you've mentioned Google's Adsense program as many people from newbies to gurus use Adsense on their sites. As an affiliate manager myself, I've modeled my banner sizes after the Adsense sizes in hopes to one, standardize the sizes, and two, perhaps draw some people to replace their Adsense ads for one of ours. Best Regards, John Well put, Geno. I’m glad that you’ve mentioned Google’s Adsense program as many people from newbies to gurus use Adsense on their sites. As an affiliate manager myself, I’ve modeled my banner sizes after the Adsense sizes in hopes to one, standardize the sizes, and two, perhaps draw some people to replace their Adsense ads for one of ours.

Best Regards,

John

]]> By: Rich http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1869 Rich Sun, 26 Apr 2009 19:42:47 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1869 Nice list and great info. I use a 250X250 quite often in some of my posts. It is a convenient size to put within an article post and still have some word wrap around it. Nice list and great info. I use a 250X250 quite often in some of my posts. It is a convenient size to put within an article post and still have some word wrap around it.

]]> By: Paul Graham http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1866 Paul Graham Sun, 26 Apr 2009 19:25:18 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1866 Yes Geno, exactly. I'm very familiar with CJ and networks like that where the majority of it is retail and feeds are definitely the way to go there, but what I was really referring to is more relevant to the IM industry, casino/gaming affiliate networks, the affiliate companies who manage multiple dating sites and services like that, where one company (or one guy) is running the show for multiple digital downloads or for multiple services. Then providing one snippet of code to your affiliates that lets them rotate ads for different products/services AND that allows you to run seasonal promotions etc. on your affiliates' websites, without them doing a thing, makes so much sense. If the affiliate program and sales process is already solid, then adding a feature like this should go without saying. Would take a programmer all of 10 minutes to do it too. So many people don't do this though. I don't get it. Affiliate Management 101 - make it so easy that all they need to do is cut and paste and YOU update their websites. Brilliant ;-) ~ Paul Yes Geno, exactly.

I’m very familiar with CJ and networks like that where the majority of it is retail and feeds are definitely the way to go there, but what I was really referring to is more relevant to the IM industry, casino/gaming affiliate networks, the affiliate companies who manage multiple dating sites and services like that, where one company (or one guy) is running the show for multiple digital downloads or for multiple services.

Then providing one snippet of code to your affiliates that lets them rotate ads for different products/services AND that allows you to run seasonal promotions etc. on your affiliates’ websites, without them doing a thing, makes so much sense.

If the affiliate program and sales process is already solid, then adding a feature like this should go without saying. Would take a programmer all of 10 minutes to do it too.

So many people don’t do this though. I don’t get it.

Affiliate Management 101 – make it so easy that all they need to do is cut and paste and YOU update their websites.

Brilliant ;-)

~ Paul

]]> By: Geno http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/comment-page-1/#comment-1863 Geno Sun, 26 Apr 2009 16:32:38 +0000 http://www.amnavigator.com/blog/?p=1318#comment-1863 <b>Paul</b>, Thank you for your comment. When you say "multiple products in the same niche", are you referring to service niches? It seems like it, as for retail products data feeds are the way to go. For e-businesses that offer several different services in the same vertical, a rotating banner solution is definitely the way to go. Dynamic banners also work very well for retail merchants when running deal-of-the-day or seasonal campaigns. Paul,

Thank you for your comment. When you say “multiple products in the same niche”, are you referring to service niches? It seems like it, as for retail products data feeds are the way to go.

For e-businesses that offer several different services in the same vertical, a rotating banner solution is definitely the way to go. Dynamic banners also work very well for retail merchants when running deal-of-the-day or seasonal campaigns.

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