Comments on: 10 Mistakes to Avoid While Creating Affiliate Banners http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/ Geno talks about affiliate marketing, leadership, etc Wed, 08 Feb 2012 00:14:20 +0000 hourly 1 By: Geno http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/comment-page-1/#comment-1947 Geno Tue, 05 May 2009 13:14:41 +0000 http://www.amnavigator.com/blog/?p=1326#comment-1947 <b>Barbara</b>, It is my pleasure to be of service. ;) Barbara,

It is my pleasure to be of service. ;)

]]> By: Barbara Thornton http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/comment-page-1/#comment-1942 Barbara Thornton Tue, 05 May 2009 12:43:17 +0000 http://www.amnavigator.com/blog/?p=1326#comment-1942 ouch! Guilty as charged. O wad sum power the gifty gie us to see oursels as others see us! Thank you. I am now a subscriber and will try to mend my ways with your good advice. I'd taken phone numbers off all the DesignerShoes banners. But clearly that wasn't enough. It is always a challenge to switch to thinking like an affiliate from thinking like a merchant. I appreciate the help. Barbara ouch! Guilty as charged. O wad sum power the gifty gie us to see oursels as others see us! Thank you. I am now a subscriber and will try to mend my ways with your good advice. I’d taken phone numbers off all the DesignerShoes banners. But clearly that wasn’t enough. It is always a challenge to switch to thinking like an affiliate from thinking like a merchant. I appreciate the help.

Barbara

]]> By: Gab Goldenberg http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/comment-page-1/#comment-1895 Gab Goldenberg Wed, 29 Apr 2009 04:21:53 +0000 http://www.amnavigator.com/blog/?p=1326#comment-1895 While the free 2nd day air shipping is missing an explicit call-to-action, I'd say it's not a great example. The reason being that the offer itself is pretty interesting, and should qualify/interest folks enough to click. You'd have to split test, but I don't think a call to action would improve the banner much, intuitively. Besides that, one issue in designing the smaller banner formats is that you have little/no space. It's hard to fit the logo, a headline, an offer, and call to action in 125x125 pixels. Hence animation. That said, I do agree that animation can be annoying. But if it rotates slowly/in a non-intrusive way, it can improve the message's clarity. Again, an issue of testing and comparing, but it's hard to fit all you need into the space... Either way, your points are well taken (evem those I've tried to nuance above) and so I've really enjoyed this post and bookmarked it! While the free 2nd day air shipping is missing an explicit call-to-action, I’d say it’s not a great example. The reason being that the offer itself is pretty interesting, and should qualify/interest folks enough to click. You’d have to split test, but I don’t think a call to action would improve the banner much, intuitively.

Besides that, one issue in designing the smaller banner formats is that you have little/no space. It’s hard to fit the logo, a headline, an offer, and call to action in 125×125 pixels. Hence animation.

That said, I do agree that animation can be annoying. But if it rotates slowly/in a non-intrusive way, it can improve the message’s clarity. Again, an issue of testing and comparing, but it’s hard to fit all you need into the space…

Either way, your points are well taken (evem those I’ve tried to nuance above) and so I’ve really enjoyed this post and bookmarked it!

]]> By: Geno http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/comment-page-1/#comment-1882 Geno Mon, 27 Apr 2009 18:55:33 +0000 http://www.amnavigator.com/blog/?p=1326#comment-1882 It's always a pleasure when a post is both timely and useful. Glad you've found to be such, <b>Ron</b>, and best of luck creating the new banners for AWeber. It’s always a pleasure when a post is both timely and useful. Glad you’ve found to be such, Ron, and best of luck creating the new banners for AWeber.

]]> By: Ron Givens http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/comment-page-1/#comment-1880 Ron Givens Mon, 27 Apr 2009 14:11:44 +0000 http://www.amnavigator.com/blog/?p=1326#comment-1880 It's funny, I was just discussing the design of some new AWeber affiliate banners with one of our designers, Bob Ricca. We were JUST talking about the 88 x 31 buttons and what we can and cannot do with them. You have hit the nail on the head, especially with the animated banners. They can be just downright annoying and I see our affiliates do not use them that often. We are in the process of making some great new (non animated:)) banners that should be available for our affiliates very soon. Thank you for the info, Geno. -Ron It’s funny, I was just discussing the design of some new AWeber affiliate banners with one of our designers, Bob Ricca. We were JUST talking about the 88 x 31 buttons and what we can and cannot do with them.

You have hit the nail on the head, especially with the animated banners. They can be just downright annoying and I see our affiliates do not use them that often.

We are in the process of making some great new (non animated:)) banners that should be available for our affiliates very soon.

Thank you for the info, Geno.

-Ron

]]> By: Geno http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/comment-page-1/#comment-1875 Geno Sun, 26 Apr 2009 20:56:06 +0000 http://www.amnavigator.com/blog/?p=1326#comment-1875 <b>msladybug</b>, I agree 100%. That is exactly why in conclusion to my <a href="http://www.amnavigator.com/blog/2009/04/25/what-size-banners-should-an-affiliate-program-have/" rel="nofollow">yesterday's post</a> I wrote: "Remembering that some affiliates will need banners of different sizes or color gamma, it is always good to let them know that you are open to creating custom" ones. Color gamma match is important, and your example illustrates the point well. Thank you for you post, and should you think of any other design-related problems, let me know. msladybug,

I agree 100%. That is exactly why in conclusion to my yesterday’s post I wrote: “Remembering that some affiliates will need banners of different sizes or color gamma, it is always good to let them know that you are open to creating custom” ones. Color gamma match is important, and your example illustrates the point well.

Thank you for you post, and should you think of any other design-related problems, let me know.

]]> By: msladybug http://www.amnavigator.com/blog/2009/04/26/10-mistakes-to-avoid-while-creating-affiliate-banners/comment-page-1/#comment-1873 msladybug Sun, 26 Apr 2009 20:17:45 +0000 http://www.amnavigator.com/blog/?p=1326#comment-1873 Excellent post, right on target with all 10 examples shown. I see these types of banners all too often. It is frustrating to affiliates to try and find an alternative method to promote a merchant when their banners are poorly designed and isn't an option. Also, it would be nice if some merchants would offer more color chooses. If I have a website that the primary color is pink, then an orange or bright red banner isn't going to blend well. If a banner makes my website look poorly designed, I will not use it. Excellent post, right on target with all 10 examples shown. I see these types of banners all too often. It is frustrating to affiliates to try and find an alternative method to promote a merchant when their banners are poorly designed and isn’t an option.

Also, it would be nice if some merchants would offer more color chooses. If I have a website that the primary color is pink, then an orange or bright red banner isn’t going to blend well. If a banner makes my website look poorly designed, I will not use it.

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