…they do it beautifully! No, my today’s blog post isn’t going to be related to affiliate marketing or management/leadership. Those of you who know me personally, know how much I love my little five-year-old Princess, and how proud I am of her. But today this little beauty has made me even prouder. She loves drawing, [...]
As I was watching a video by Gerhard Gschwandtner of SellingPower.com, where he was talking with Seth Godin about mediocrity and the mindsets that winners have, I was once again reminded of what makes “super affiliates” stand out. So many affiliates want to become super and win big, yet so many settle for being average [...]
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Double dipping — used in the classic context of a merchant running an affiliate program on two (or more) affiliate networks — is an instance when an affiliate receives their commission twice (or, figuratively speaking, dips his/her cracker into the commission sauce twice): on each of the two (or more) networks. This, naturally, poses a [...]
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A few days ago, when writing about Moldova, I called it “the country of my birth” but, in reality, this was only partially so. It was certainly the “land” of my birth, but definitely not “the country”. I was born in 1977, and back then the country was, of course, the USSR. Why is this [...]
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A couple of days ago Rodney @Rumford, author of “Twitter As A Business Tool – Building Your Business 140 Characters At A Time”, has published an excellent piece on the marketing mistakes to avoid on Twitter. I blogged about microblogging as a marketing, affiliate program management, and personal brand management tool not too long ago [...]
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Today is the 100th day of 2009, and it marks is my 100th non-stop blog post. To celebrate this day, I have decided to make it fun and give away 100 free copies of my latest “Online Shopping Through Consumers’ Eyes: A Study of Online Users’ Responses to 107 Questions” book (the offer is good [...]
Today I’ve read an good article by Nigel Nicholson in the Harvard Business Review 81 (1) of 2003. In it, the author looks into the question of motivating “problem people.” Looking at manager-employee relationship in the traditional management context, he described his recipe for working with employees that are neither showing progress, nor benefiting the [...]
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I have come across a blog post where the author states that “discount vouchers will destroy affiliate marketing” because consumers look for discount coupons “at the point of sale” and “not while researching retailers.” To support the claim (at least partially) the Father of Advertising, David Ogilvy, is quoted, who wrote in his “Confessions of [...]
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There are different ways to interpret what has happened earlier today in the country of my birth, and the land where I spent the first 20 years of my life, Europe’s poorest country, the Republic of Moldova. Motivated by the allegedly falsified win of the Communist Party in the parliamentary elections on Sunday, the opposition [...]
Amazon has announced earlier today that they starting from May 1 2009 they are prohibiting affiliates from engaging in direct-to-merchant (DTM) paid search campaigns. The exact wording of the letter is as follows: After careful review of how we are investing our advertising resources, we have made the decision to no longer pay referral fees [...]
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