10 Tips on How to Convince a Skeptical Online Customer

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing

Online customers are becoming more and more savvy, critical, and skeptical. What can merchants and affiliates do to put an end to their moderately successful storming of the bastion of the end-users’ hears and minds, and really start convincing their target audiences? Eric Brantner, a business copywriter, has put together an excellent post on the Read More …

Distribution of Affiliate Platform Choices

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75 have affiliate programs. Shawn also Read More …

A Need for Affiliate “Super Aggregator”?

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

In recent blog post entitled “The Future of Affiliate Marketing” Frank Watson made an interesting proposal, which essentially means automatizing the optimization of both affiliate ads, and merchant’s landing pages. The suggested process would mirror “a lot of the work being done by successful affiliates already”, but would need both affiliate and merchant involvement. Here’s Read More …