Every week (normally on weekends) I try to make a post about something not directly related to my work. My today’s one is about the excellent time we’ve had with my daughter yesterday afternoon. We went fishing!! Those of you that know me, also know how much I love to fish. But fishing with my [...]
Online customers are becoming more and more savvy, critical, and skeptical. What can merchants and affiliates do to put an end to their moderately successful storming of the bastion of the end-users’ hears and minds, and really start convincing their target audiences?
Eric Brantner, a business copywriter, has put together an excellent post on the topic [...]
Continue reading about 10 Tips on How to Convince a Skeptical Online Customer
Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75 have affiliate programs.
Shawn also included [...]
Continue reading about Distribution of Affiliate Platform Choices
All leadership comes in one of two forms: assigned leadership and emergent leadership.
Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch an affiliate program, and since the [...]
The subject has been revived over the past few days, and I think it’s important to link from my blog to some useful data on the topic of affiliate link cloaking.
Let’s start with a quick definition. To cloak is a beautiful verb that Webster’s Dictionary defines as “to cover or hide with or as if [...]
Continue reading about Affiliate Link Cloaking: Definition, Reasons & How To's
The subject has been revived over the past few days, and I think it’s important to link from my blog to some useful data on the topic of affiliate link cloaking.
Let’s start with a quick definition. To cloak is a beautiful verb that Webster’s Dictionary defines as “to cover or hide with or as if [...]
Continue reading about Affiliate Link Cloaking: Definition, Reasons & How To’s
The subject has been revived over the past few days, and I think it’s important to link from my blog to some useful data on the topic of affiliate link cloaking.
Let’s start with a quick definition. To cloak is a beautiful verb that Webster’s Dictionary defines as “to cover or hide with or as if [...]
Continue reading about Affiliate Link Cloaking: Definition, Reasons & How To’s
What’s an easy way to explain affiliate marketing to a friend, colleague or family? I am sure every affiliate marketer had to ponder on this question at one point or another. Let me suggest a simple explanation that you may find of help.
Short Explanation
You’re a kid. It’s a hot summer day. You know that an [...]
Continue reading about Explaining Affiliate Marketing with Ice-Cream Truck Illustration
In recent blog post entitled “The Future of Affiliate Marketing” Frank Watson made an interesting proposal, which essentially means automatizing the optimization of both affiliate ads, and merchant’s landing pages. The suggested process would mirror “a lot of the work being done by successful affiliates already”, but would need both affiliate and merchant involvement. Here’s [...]
Continue reading about A Need for Affiliate "Super Aggregator"?
In recent blog post entitled “The Future of Affiliate Marketing” Frank Watson made an interesting proposal, which essentially means automatizing the optimization of both affiliate ads, and merchant’s landing pages. The suggested process would mirror “a lot of the work being done by successful affiliates already”, but would need both affiliate and merchant involvement. Here’s [...]
Continue reading about A Need for Affiliate “Super Aggregator”?
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