May 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on May 31st, 2009

Every week (normally on weekends) I try to make a post about something not directly related to my work. My today’s one is about the excellent time we’ve had with my daughter yesterday afternoon. We went fishing!! Those of you that know me, also know how much I love to fish. But fishing with my […]

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Geno Prussakov on May 30th, 2009

Online customers are becoming more and more savvy, critical, and skeptical. What can merchants and affiliates do to put an end to their moderately successful storming of the bastion of the end-users’ hears and minds, and really start convincing their target audiences? Eric Brantner, a business copywriter, has put together an excellent post on the […]

Continue reading about 10 Tips on How to Convince a Skeptical Online Customer

Geno Prussakov on May 29th, 2009

Earlier this morning I have been listening to Shawn Collins’ and Missy Ward’s InBound Marketing Summit presentation entitled “Five Successful Strategies for Monetizing Blogs”, and Shawn has mentioned some interesting statistics. Apparently, out of the 100 online retailers ranked by Internet Retailer as the “Hot 100 Retail Web Sites”, 75 have affiliate programs. Shawn also […]

Continue reading about Distribution of Affiliate Platform Choices

Geno Prussakov on May 28th, 2009

All leadership comes in one of two forms: assigned leadership and emergent leadership. Assigned leadership is based on being appointed to a position within the organizational structure. Say, you have been in charge of a SEO or web design team within your organization. With time your company decided to launch an affiliate program, and since […]

Continue reading about Emergent Leadership — Key to Success

Geno Prussakov on May 27th, 2009

The subject has been revived over the past few days, and I think it’s important to link from my blog to some useful data on the topic of affiliate link cloaking. Let’s start with a quick definition. To cloak is a beautiful verb that Webster’s Dictionary defines as “to cover or hide with or as […]

Continue reading about Affiliate Link Cloaking: Definition, Reasons & How To’s

What’s an easy way to explain affiliate marketing to a friend, colleague or family? I am sure every affiliate marketer had to ponder on this question at one point or another. Let me suggest a simple explanation that you may find of help. Short Explanation You’re a kid. It’s a hot summer day. You know […]

Continue reading about Explaining Affiliate Marketing with Ice-Cream Truck Illustration

Geno Prussakov on May 25th, 2009

In recent blog post entitled “The Future of Affiliate Marketing” Frank Watson made an interesting proposal, which essentially means automatizing the optimization of both affiliate ads, and merchant’s landing pages. The suggested process would mirror “a lot of the work being done by successful affiliates already”, but would need both affiliate and merchant involvement. Here’s […]

Continue reading about A Need for Affiliate “Super Aggregator”?

Geno Prussakov on May 24th, 2009

If you are running out of ideas of how to promote a merchant, here’s something you can do: peel their inventory to arrive at long tail key phrases to target. Say, you are promoting a footwear merchant that has an extensive inventory of different brands and kinds of shoes. Let’s take Zappos for example, and […]

Continue reading about Idea for Affiliates: Peel Merchant’s Inventory

Geno Prussakov on May 23rd, 2009

Time and again I see “affiliate marketing” and “affiliate marketers” represented in images similar to this one: Is this an accurate way to describe this business? I personally believe, it is not. While successful affiliate marketing does bring about a tremendous freedom, it is simply unjust to portray affiliate marketers this way. To achieve the […]

Continue reading about Affiliate Marketers’ Workplaces

Geno Prussakov on May 22nd, 2009

Among all other methods of affiliate recruitment, e-mail is by far the most commonly used one. In A Practical Guide to Affiliate Marketing I wrote that affiliate program managers should strive to make their recruitment e-mails “attractive, yet not too lengthy and hard to follow” (p. 74). Today I would have expanded my recommendation for […]

Continue reading about Recruiting Affiliates by E-mail