Today I would like to talk about the most common mistakes that new affiliate program manages make. I came up with a list of 7 such mistakes: Mistake #1: Believing their job is to manage affiliates. This mistake is by far the most frequently repeated one by new affiliate program managers. The term “affiliate manager” [...]
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At the end of April 2009, the European Interactive Advertising Association (EIAA) has published their “EIAA Marketers’ Internet Ad Barometer” report, which provided some encouraging news for European online marketers. Some of the key findings of the study were: Advertisers will continue to increase investment in online marketing despite current economic climate Many are reallocating [...]
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Not all countries celebrate it (which is really surprising to me), and some have celebrated it yesterday*, but being Russian, I commemorate the Day of Victory over the Nazi Germany on May 9. My grandfather fought that terrible war for all 4 year, while my wife’s grandmothers lived through the horrific 900-day siege of Leningrad… [...]
After a six-hour drive (and a pleasant stop in North Carolina) we have arrived in Myrtle Beach, SC! I’ve been worried about the weather ever since the date I booked our room here — this trip is a Mother’s Day gift for my wife, who loves traveling, beaches, oysters, etc — but it’s not too [...]
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After a six-hour drive (and a pleasant stop in North Carolina) we have arrived in Myrtle Beach, SC! I’ve been worried about the weather ever since the date I booked our room here — this trip is a Mother’s Day gift for my wife, who loves traveling, beaches, oysters, etc — but it’s not too [...]
Continue reading about Six-Hour Drive And We’re In Myrtle Beach
This is the question which every merchant who gets into affiliate marketing has to answer at some point. I have seen merchants perceive coupons and promos as variables that make one look “like a discount shop”, bringing the brand value down and hurting the image of the company. I disagree with this position. Back in [...]
Not too long ago I wrote about the common mistakes merchants make while creating affiliate banners. Today I would like to outline the 7 most common mistakes that merchants make while putting together affiliate coupons. 1. No Landing Pages Coupon landing pages are commonly overlooked by merchants. When the traffic (from a very targeted coupon [...]
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Rushing to a meeting on Friday, I went out of the front door, and while locking it, I felt that some insect sat on my neck. I whisked it off, but it quickly came back. So, I did it again, and it came back again… I thought: “What a persistent insect!”, then looked up a [...]
A blogger has e-mailed me seeking advice on affiliate programs that work best on blogs. In scenarios involving blogs the choice of the affiliate programs to partner with should not be based on the means of promotion (banner/ad placements on blogs), but rather on the topical match between the blog and the affiliate program. If [...]
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