What Makes Affiliate Tax (aka “Amazon Tax”) Unconstitutional

Posted on3 CommentsCategoriesAffiliate / Advertising Tax, General Discussion, Online Marketing

Between Amazon notifying and then terminating North Carolina affiliates [see also this Wall Stree Journal article], California reviving the anti-affiliate tax, Hawaii lawmakers sending a similar bill to the governor [more here], and Rhode Island considering going the same route [see this comment], we read and hear that taxes like these are “unconstitutional” (Amazon uses Read More …

3 Ways to Be a Happier Affiliate Program Manager

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion, Leadership, Online Marketing, Staying Healthy

Having read through one of Harvard Business Publishing’s management tips of the day, I have decided to elaborate on the same topic but in a more narrow context — that of affiliate program management. Are you managing your affiliate program(s) staying continuously motivated and happy? Here are my 3 tips on how to be a Read More …

How to Attract Super Affiliates: Big Fish – Small Fish Illustration

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion

Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I believe that a little fishing Read More …

Most Frustrating Thing About Affiliate Marketing is . . .

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While there is very little that Read More …

North Carolina, 7% of Zero is Still Zero

Posted on11 CommentsCategoriesAffiliate / Advertising Tax, Affiliate Program Management, General Discussion, Online Marketing

Yesterday evening @MattEnders, a North Carolina based colleague of mine, tweeted: Having been one of the people to blog about the problem a week ago, I have gone online this moring to try to find the interview. Couldn’t find the recording itself, but got to this page on MSNBC.com: The page links this this article Read More …

FTC to Monitor Affiliate Links in Blogs

Posted onLeave a commentCategoriesAnnouncements, General Discussion, Online Marketing, Thoughts for Affiliates

In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism — but without consensus on the Read More …

Effectiveness (or Ineffectiveness?) of Blog Reviews

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to purchase online, “word-of-blog” reviews are Read More …