June 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on June 30th, 2009

If you are looking for a guide on how to layout your next affiliate newsletter, you’ve come to the right place. I have been asked this question just today, and it occurred to me that this would make up a helpful blog post, especially for new affiliate program managers. There are many ways you can […]

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Geno Prussakov on June 29th, 2009

Between Amazon notifying and then terminating North Carolina affiliates [see also this Wall Stree Journal article], California reviving the anti-affiliate tax, Hawaii lawmakers sending a similar bill to the governor [more here], and Rhode Island considering going the same route [see this comment], we read and hear that taxes like these are “unconstitutional” (Amazon uses […]

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Geno Prussakov on June 28th, 2009

Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated with. I hope you will […]

Continue reading about Useful Articles on Marketing, Design and Advertising

Geno Prussakov on June 27th, 2009

Having read through one of Harvard Business Publishing’s management tips of the day, I have decided to elaborate on the same topic but in a more narrow context — that of affiliate program management. Are you managing your affiliate program(s) staying continuously motivated and happy? Here are my 3 tips on how to be a […]

Continue reading about 3 Ways to Be a Happier Affiliate Program Manager

Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I believe that a little fishing […]

Continue reading about How to Attract Super Affiliates: Big Fish – Small Fish Illustration

Geno Prussakov on June 25th, 2009

An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While there is very little that […]

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Geno Prussakov on June 24th, 2009

Yesterday evening @MattEnders, a North Carolina based colleague of mine, tweeted: Having been one of the people to blog about the problem a week ago, I have gone online this moring to try to find the interview. Couldn’t find the recording itself, but got to this page on MSNBC.com: The page links this this article […]

Continue reading about North Carolina, 7% of Zero is Still Zero

Geno Prussakov on June 23rd, 2009

In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism — but without consensus on the […]

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Geno Prussakov on June 23rd, 2009

I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to purchase online, “word-of-blog” reviews are […]

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Geno Prussakov on June 22nd, 2009

I posted about the anti-affiliate North Carolina tax that is now in the works, and calls for the affiliate marketers to unite efforts in fighting this bill. Today a worrying news came from the state of California. Bill AB 178 has been revived. In his “A Stake in the Heart of 25,000 Small California Businesses” […]

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