June 2009

Affiliate Newsletter Template | Tips on How, When and What to Include

If you are looking for a guide on how to format your next affiliate newsletter, you’ve come to the right place. I have been asked this question just today, and it occurred to me that this would make up a helpful blog post, especially for new affiliate managers. There are […]

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What Makes Affiliate Tax (aka "Amazon Tax") Unconstitutional

Between Amazon notifying and then terminating North Carolina affiliates [see also this Wall Stree Journal article], California reviving the anti-affiliate tax, Hawaii lawmakers sending a similar bill to the governor [more here], and Rhode Island considering going the same route [see this comment], we read and hear that taxes like

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Useful Articles on Marketing, Design and Advertising

Today I have decided to put together a list of posts, articles and discussions I have enjoyed in the course of the past week. Some of them are related to affiliate marketing and affiliate program management, while others address the areas of marketing and advertising that I am personally fascinated

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3 Ways to Be a Happier Affiliate Program Manager

Having read through one of Harvard Business Publishing’s management tips of the day, I have decided to elaborate on the same topic but in a more narrow context — that of affiliate program management. Are you managing your affiliate program(s) staying continuously motivated and happy? Here are my 3 tips

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How to Attract Super Affiliates: Big Fish – Small Fish Illustration

Every time I launch a new affiliate program for a client, and affiliate-referred sales start rolling in, the client gets happy. Then a few weeks into the process, clients start getting impatient. “So when, when will we get the real super affiliates to start pushing us?” — they ask. I

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Most Frustrating Thing About Affiliate Marketing is . . .

An affiliate I know tweeted a phrase that underscores something that you will not hear mentioned in evangelistic presentations on affiliate marketing. Here’s his tweet: As an affiliate program manager, this statement makes me ask myself: what have I personally done to make it less frustrating for my affiliates? While

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North Carolina, 7% of Zero is Still Zero

Yesterday evening @MattEnders, a North Carolina based colleague of mine, tweeted: Having been one of the people to blog about the problem a week ago, I have gone online this moring to try to find the interview. Couldn’t find the recording itself, but got to this page on MSNBC.com: The

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FTC to Monitor Affiliate Links in Blogs

In continuation of my earlier posted thoughts on the effectiveness of blog reviews, it seems appropriate to now turn to the Federal Trade Commission’s plans to monitor blogs for paid/biased reviews. On Sunday, the Associated Press wrote that blogging, which continues blooming, “has taken on characteristics of community journalism —

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Effectiveness (or Ineffectiveness?) of Blog Reviews

I’ve written about blogs as an excellent marketing method for affiliates to employ in promotion of affiliate programs. I have also published some encouraging stats and forecasts on blogging here. Yesterday eMarketer.com has published some additional statistics we should know about. While word-of-mouth recommendations still move the end users to

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