Comments on: 5 Reasons to Choose One Affiliate Program Over the Other http://www.amnavigator.com/blog/2009/06/09/5-reasons-to-choose-one-affiliate-program-over-the-other/ Geno talks about affiliate marketing, leadership, etc Wed, 08 Feb 2012 00:14:20 +0000 hourly 1 By: Geno http://www.amnavigator.com/blog/2009/06/09/5-reasons-to-choose-one-affiliate-program-over-the-other/comment-page-1/#comment-2249 Geno Thu, 11 Jun 2009 21:40:37 +0000 http://www.amnavigator.com/blog/?p=1777#comment-2249 That's a very good comment too, <b>Greg</b>. So, while choosing a merchant, make sure they offer easy (and, ideally, fully automated) ways to import their products, coupons, etc. That’s a very good comment too, Greg. So, while choosing a merchant, make sure they offer easy (and, ideally, fully automated) ways to import their products, coupons, etc.

]]> By: Greg http://www.amnavigator.com/blog/2009/06/09/5-reasons-to-choose-one-affiliate-program-over-the-other/comment-page-1/#comment-2248 Greg Thu, 11 Jun 2009 16:52:50 +0000 http://www.amnavigator.com/blog/?p=1777#comment-2248 Another big reason is automation. If a network has tools in place to automate coupons and or deals, that would certainly be a big factor. I am talking about promotional datafeeds, web services, etc. Tools that enable an affiliate to automate the process of publishing updated coupons and promotional offers. Another big reason is automation. If a network has tools in place to automate coupons and or deals, that would certainly be a big factor. I am talking about promotional datafeeds, web services, etc. Tools that enable an affiliate to automate the process of publishing updated coupons and promotional offers.

]]> By: Geno http://www.amnavigator.com/blog/2009/06/09/5-reasons-to-choose-one-affiliate-program-over-the-other/comment-page-1/#comment-2246 Geno Thu, 11 Jun 2009 16:22:31 +0000 http://www.amnavigator.com/blog/?p=1777#comment-2246 <b>Jeff</b>, I think it's a very good metric to have, and I wish more affiliate networks were providing affiliates with data on it. Of course, having <i>just</i> the EPC data over a given period of time is not enough (proper program analysis can only be performed if an affiliate also has data on the reversal rate), but it is certainly an important metric. I blogged about it <a title="What is affiliate EPC?" href="http://econsultancy.com/blog/3836-definition-of-epc" target="_blank" rel="nofollow">at Econsultancy</a> not too long ago too. Jeff, I think it’s a very good metric to have, and I wish more affiliate networks were providing affiliates with data on it. Of course, having just the EPC data over a given period of time is not enough (proper program analysis can only be performed if an affiliate also has data on the reversal rate), but it is certainly an important metric. I blogged about it at Econsultancy not too long ago too.

]]> By: Jeff James, Bridaluxe http://www.amnavigator.com/blog/2009/06/09/5-reasons-to-choose-one-affiliate-program-over-the-other/comment-page-1/#comment-2247 Jeff James, Bridaluxe Thu, 11 Jun 2009 15:38:20 +0000 http://www.amnavigator.com/blog/?p=1777#comment-2247 Geno, what are your thoughts on EPC as a measure of overall program effectiveness? Geno, what are your thoughts on EPC as a measure of overall program effectiveness?

]]> By: Ron Givens http://www.amnavigator.com/blog/2009/06/09/5-reasons-to-choose-one-affiliate-program-over-the-other/comment-page-1/#comment-2185 Ron Givens Wed, 10 Jun 2009 13:28:49 +0000 http://www.amnavigator.com/blog/?p=1777#comment-2185 I take a very proactive approach to managing our affiliate program. I think that is very important for the morale and productivity of your affiliates. Also taking a personal approach with your affiliates reinforces their belief in your program or product which = much more motivated affiliates. I personally call or write our affiliates to see if they need anything at all. We have almost 90,000 affiliates now, so I have my work cut out for me :) Thanks for the info! I take a very proactive approach to managing our affiliate program.

I think that is very important for the morale and productivity of your affiliates. Also taking a personal approach with your affiliates reinforces their belief in your program or product which = much more motivated affiliates.

I personally call or write our affiliates to see if they need anything at all.

We have almost 90,000 affiliates now, so I have my work cut out for me :)

Thanks for the info!

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