Comments on: How to Attract Super Affiliates: Big Fish – Small Fish Illustration http://www.amnavigator.com/blog/2009/06/26/how-to-attract-super-affiliates-big-fish-small-fish-illustration/ Geno talks about affiliate marketing, leadership, etc Sun, 14 Mar 2010 20:18:42 +0000 hourly 1 By: Geno http://www.amnavigator.com/blog/2009/06/26/how-to-attract-super-affiliates-big-fish-small-fish-illustration/comment-page-1/#comment-2489 Geno Sun, 28 Jun 2009 04:42:05 +0000 http://www.amnavigator.com/blog/?p=1997#comment-2489 @<b>Ayako</b>: I agree with you 100% @<b>Patrick</b>: Right, and I'm not talking about doing one at the expense of the other. What I'm saying is that "the supers" will very often not even look at your program unless there is something happening (and this "something" should better have an attractive conversion, EPC, etc) @<b>Rob</b>: Exactly. Depending on the niche, newly recruited affiliates (even if they weren't involved in affiliate marketing before you approached them) can become "super" due to the efforts of a diligent affiliate program manager. @Ayako: I agree with you 100%

@Patrick: Right, and I’m not talking about doing one at the expense of the other. What I’m saying is that “the supers” will very often not even look at your program unless there is something happening (and this “something” should better have an attractive conversion, EPC, etc)

@Rob: Exactly. Depending on the niche, newly recruited affiliates (even if they weren’t involved in affiliate marketing before you approached them) can become “super” due to the efforts of a diligent affiliate program manager.

]]> By: Ron Givens http://www.amnavigator.com/blog/2009/06/26/how-to-attract-super-affiliates-big-fish-small-fish-illustration/comment-page-1/#comment-2461 Ron Givens Fri, 26 Jun 2009 15:48:59 +0000 http://www.amnavigator.com/blog/?p=1997#comment-2461 One thing I have always kept in mind is that a "super affiliate" in a general sense still may not be the correct type of affiliate for your service. In other words, AWeber has several very well known affiliates who are considered in many circles to be of the "super" quality, but because the main thrust of what they are usually promoting is not email martketing specific, they don't make many sales for us. On the other hand, when I am looking to recruit I look for affiliates who, because of their industry, are a capable of easily becoming a super affiliate for US specifically. I have had good success in trying to find those who I think would do well and approaching them directly. They in turn, often become super affiliates. One thing I have always kept in mind is that a “super affiliate” in a general sense still may not be the correct type of affiliate for your service. In other words, AWeber has several very well known affiliates who are considered in many circles to be of the “super” quality, but because the main thrust of what they are usually promoting is not email martketing specific, they don’t make many sales for us.

On the other hand, when I am looking to recruit I look for affiliates who, because of their industry, are a capable of easily becoming a super affiliate for US specifically.

I have had good success in trying to find those who I think would do well and approaching them directly. They in turn, often become super affiliates.

]]> By: Patrick http://www.amnavigator.com/blog/2009/06/26/how-to-attract-super-affiliates-big-fish-small-fish-illustration/comment-page-1/#comment-2459 Patrick Fri, 26 Jun 2009 14:52:17 +0000 http://www.amnavigator.com/blog/?p=1997#comment-2459 It would make sense to me that while taking a lot of time and energy to attract the supers might be worth-while, keeping current affiliates would be less expensive. It is the same reasoning that says acquiring a customer costs 5 to 10 times more than retaining one. It would make sense to me that while taking a lot of time and energy to attract the supers might be worth-while, keeping current affiliates would be less expensive. It is the same reasoning that says acquiring a customer costs 5 to 10 times more than retaining one.

]]> By: Ayako http://www.amnavigator.com/blog/2009/06/26/how-to-attract-super-affiliates-big-fish-small-fish-illustration/comment-page-1/#comment-2457 Ayako Fri, 26 Jun 2009 13:23:15 +0000 http://www.amnavigator.com/blog/?p=1997#comment-2457 While many people want to work with bigger, known affiliates right away, I think it is very important to pay equal attention to smaller affiliates and help them grow. I always tell myself "who am I to judge who could make money for xxx campaign? It is my job to be available 24x7 to help everyone with whatever they need to be successful." While many people want to work with bigger, known affiliates right away, I think it is very important to pay equal attention to smaller affiliates and help them grow. I always tell myself “who am I to judge who could make money for xxx campaign? It is my job to be available 24×7 to help everyone with whatever they need to be successful.”

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