July 2009

Types of Social Media to Use in Marketing

There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen: Blogging Content aggregation Crowdsourcing Forums Livecasting Microblogging Photosharing Podcasting Presentation sharing Reviews & opinion sites Social bookmarking

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Lowering Affiliate Commission Rates = Big Mistake

Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the affiliate commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission

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Employee Termination and Affiliate Marketing

Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates:

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