This year’s East Coast Affiliate Summit is coming up, and this time it’s going to be held in the Big Apple between 9 and 11 August. You may read more about the show at its official website.
As I have announced earlier, I will be speaking at this conference. My session is a part of the [...]
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Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission drops by inaccurate initial calculation of [...]
Continue reading about Lowering Affiliate Commission Rate = Big Mistake
Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates: do something (and quick), [...]
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How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I felt chest pain. The cholesterol [...]
Continue reading about Reactive vs Proactive Affiliate Program Management
I’ve been thinking of what predetermines the success of an entrepreneur, and believe it is not right to single out any one thing, but the key to success is in combining the following three:
1. Knowledge
Sir Francis Bacon said “knowledge is power”. For a modern-day entrepreneur it is not only power, but also the source of [...]
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Do you know that the text of your affiliate denial email can actually hurt your recruitment efforts?
Here’s a scenario:
You are running a blog for your affiliate program, which attracts good targeted traffic (affiliates interested in promoting your product/service), and lands affiliate sign-ups. You are reviewing applications manually [good for you!], and when finding affiliates whose [...]
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