Types of Social Media to Use in Marketing

Posted on1 CommentCategoriesOnline Marketing

There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen: Blogging Content aggregation Crowdsourcing Forums Livecasting Microblogging Photosharing Podcasting Presentation sharing Reviews & opinion sites Social bookmarking Social networking Social news Video Read More …

Lowering Affiliate Commission Rate = Big Mistake

Posted on4 CommentsCategoriesAffiliate Program Management

Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission drops by inaccurate initial calculation of Read More …

Employee Termination and Affiliate Marketing

Posted onLeave a commentCategoriesAffiliate Program Management

Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates: do something (and quick), “or Read More …