July 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on July 31st, 2009

This year’s East Coast Affiliate Summit is coming up, and this time it’s going to be held in the Big Apple between 9 and 11 August. You may read more about the show at its official website. As I have announced earlier, I will be speaking at this conference. My session is a part of […]

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Geno Prussakov on July 30th, 2009

There is a number of social media channels/types that a company — be it an online-based, or a brick-and-mortar one — can successfully use in their marketing. I could count the following seventeen: Blogging Content aggregation Crowdsourcing Forums Livecasting Microblogging Photosharing Podcasting Presentation sharing Reviews & opinion sites Social bookmarking Social networking Social news Video […]

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Geno Prussakov on July 29th, 2009

Every once in a while affiliates post (in blog, forum, or other social media channel) about merchants lowering the commission rates in their affiliate programs. History also testifies that this happens not only with smaller brands, but larger online merchants were caught doing this as well. Some justify commission drops by inaccurate initial calculation of […]

Continue reading about Lowering Affiliate Commission Rate = Big Mistake

Geno Prussakov on July 28th, 2009

I have blogged about the problem of disabled cookies, and how situations when the end users refuse to accept cookies may hurt the affiliate tracking. In my response I have mentioned that there is one “if” and that is “if the platform chosen by the merchant relies on cookies for tracking” then the tracking will […]

Continue reading about Cookie-less or Cookie-free Affiliate Tracking Solutions

Geno Prussakov on July 27th, 2009

Rhianna’s comment to my previous post has brought up an extremely important point. Some merchants believe they are being proactive when they terminate relationship with affiliates or remove them from their affiliate programs. Email notifications where merchants tell (or would “command” be a better choice of verbs here?) their affiliates: do something (and quick), “or […]

Continue reading about Employee Termination and Affiliate Marketing

Geno Prussakov on July 26th, 2009

How often do you visit a doctor if nothing is wrong with you (or, rather, when you feel that everything is alright)? I personally¬† seldomly do so unless I am concerned about something. The last time when I checked my cholesterol levels was three of four years ago when I felt chest pain. The cholesterol […]

Continue reading about Reactive vs Proactive Affiliate Program Management

Geno Prussakov on July 25th, 2009

Another good question was emailed to me by a merchant who is considering starting an affiliate program, and read my previous post on affiliate cookies and whether a shopper can have cookies from more than one affiliate on his/her computer. The question was: What if the shopper has decided to browse the Internet in the […]

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Geno Prussakov on July 24th, 2009

I’ve been thinking of what predetermines the success of an entrepreneur, and believe it is not right to single out any one thing, but the key to success is in combining the following three: 1. Knowledge Sir Francis Bacon said “knowledge is power”. For a modern-day entrepreneur it is not only power, but also the […]

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Geno Prussakov on July 23rd, 2009

A merchant wrote: I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase. I think this would be very likely to happen and was wondering who would get the commission, etc. This is a very good question for someone new […]

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