Can a Shopper Have Cookies from Different Affiliates? « Affiliate Marketing Blog by Geno Prussakov

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A merchant wrote:

I wanted to see if you knew what happened if a shopper has more than one cookie from different affiliates, and then makes a purchase.

I think this would be very likely to happen and was wondering who would get the commission, etc.

This is a very good question for someone new to affiliate marketing to ask.

The way things currently work is that a vast majority of affiliate networks (and affiliate program software applications) have the last referring affiliate’s cookie set to overwrite the previous affiliate’s one. So, the above-mentioned scenario is generally impossible. Simply put, the end user has only one affiliate cookie on his/her computer, and it is always the cookie set by the last affiliate that referred the shopper to you. This rule is also known as “the last cookie wins” rule.

About Geno Prussakov

CEO & Founder of AM Navigator – an award-winning OPM agency. Founder & Chair of Affiliate Management Days conference. Author of bestselling "A Practical Guide to Affiliate Marketing" (2007) and "Affiliate Program Management: An Hour a Day" (2011), speaker, consultant, and affiliate marketing evangelist.

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