As I have written elsewhere, recruiting an affiliate into your program is only half the job done. You need to motivate them to get active. And one of the main places to call them to activation is your affiliate program’s approval email (aka “welcome email” or acceptance email). In addition to the call to activation [...]
Continue reading about Affiliate Approval Email – Proposed Format
I have recently received an e-mail from an affiliate who joined one of the programs I manage on ShareASale. His e-mail read: I am a successful affiliate that has worked with other networks and just recently started working with ShareASale merchants. I am hoping you can provide me with some information that will be helpful [...]
Continue reading about An Email From an Affiliate: Innocent?
Everyone’s doing road trips/shows lately. So I have decided to go on one too. Leaving today. Here’s my schedule: 07/19 – Flying from St. Peterburg, Russia to Düsseldorf, Germany 07/20 – Visiting Düsseldorf 07/21 – Visiting Köln (or is it Cologne?) 07/22 – Driving from Köln to Frankfurt am Main, and hanging around the latter [...]
The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics of Successful Affiliate Program Managers” [...]
Continue reading about Honesty is Most Important Quality for Affiliate Program Manager
Fake is as old as the Eden tree. – Orson Welles Blogs, forums and other websites that allow room for such elements of online social interaction as customer reviews are still a great way to promote merchants through affiliate programs. One thing to keep in mind though is the fact that faking reviews is not [...]
Continue reading about Affiliates and Merchants, Stay Away from Fake Reviews
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They either get it” or deserve [...]
Continue reading about Could Tolerance Be a Way of Education?
You broke it, you should fix it. You’re liable, just admit it. – Dave Carroll One of the problems affiliate program managers often face is that of not knowing how to deal with the mistakes they commit. Many believe that admitting their mistakes equals admitting that they are lousy at what they do. In reality, [...]
Continue reading about "United Breaks Guitars" or How to Deal With Mistakes
You broke it, you should fix it. You’re liable, just admit it. – Dave Carroll One of the problems affiliate program managers often face is that of not knowing how to deal with the mistakes they commit. Many believe that admitting their mistakes equals admitting that they are lousy at what they do. In reality, [...]
Continue reading about “United Breaks Guitars” or How to Deal With Mistakes
Shawn Collins’ recent post reminded me once again how often the term “affiliate” is being misunderstood. When looking at how it is defined in any literature on business and economics, we will see the following: “The term ‘affiliate’ means any company that controls, is controlled by, or is under common control with another company” /Compilation [...]
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