As I have written elsewhere, recruiting an affiliate into your program is only half the job done. You need to motivate them to get active. And one of the main places to call them to activation is your affiliate program’s approval email (aka “welcome email” or acceptance email). In addition […]
Affiliate Approval Email – Proposed Format Read More »
I have recently received an e-mail from an affiliate who joined one of the programs I manage on ShareASale. His e-mail read: I am a successful affiliate that has worked with other networks and just recently started working with ShareASale merchants. I am hoping you can provide me with some
An Email From an Affiliate: Innocent? Read More »
Whether it’s an affiliate newsletter, a recruitment e-mail, or any other piece of correspondence you are sending to your affiliate(s), you want to remember the following three P’s which will save you a lot of headache: Proofread – Nothing kills a piece of marketing text worse than typos, and outright
Three P's to Remember Before Sending It Off Read More »
The August 2009 issue of the FeedFront Magazine, one that is also going to be distributed at the upcoming Affiliate Summit East in NYC (where I’m speaking), is already out, and available in its entirety at Scribd.com. I have an article in this issue too. It is entitled “4 Characteristics
Honesty is Most Important Quality for Affiliate Program Manager Read More »
Fake is as old as the Eden tree. — Orson Welles Blogs, forums and other websites that allow room for such elements of online social interaction as customer reviews are still a great way to promote merchants through affiliate programs. One thing to keep in mind though is the fact
Affiliates and Merchants, Stay Away from Fake Reviews Read More »
An interesting topic has been brought up by one of my blog’s readers in the comments to the How to Deal With Mistakes post. Anthony Bloch wrote that in the affiliate program management context “the problem is” that one cannot teach an affiliate manager or merchant “to be responsive”. “They
Could Tolerance Be a Way of Education? Read More »
You broke it, you should fix it. You’re liable, just admit it. — Dave Carroll One of the problems affiliate program managers often face is that of not knowing how to deal with the mistakes they commit. Many believe that admitting their mistakes equals admitting that they are lousy at
"United Breaks Guitars" or How to Deal With Mistakes Read More »
Shawn Collins’ recent post reminded me once again how often the term “affiliate” is being misunderstood. When looking at how it is defined in any literature on business and economics, we will see the following: “The term ‘affiliate’ means any company that controls, is controlled by, or is under common
Definition of Affiliate Read More »
Interesting forecast data (on global advertising vs interactive marketing) has been published a few days ago by Forrester Research and ZenithOptimedia. Here is my summary: Global advertising market is expected to decline 8.5% this year (North America – 10.3%) Overall advertising budgets will decline as well In 2009 newspaper ad
Global Advertising to Shrink, Online Marketing to Grow Read More »
Yesterday after I wrote about creating effective landing pages for coupons campaigns, a merchant wrote to me: I am working on banners for my affiliate program. Read your article on the mistakes to avoid. Could you please provide examples of banners done correctly? [bold font mine] The above question gave
Examples of Affiliate Banners Read More »