Yes, my five-year-old Princess Anastasia has officially declared that she has decided to become a designer when she grows up. Those of you who know me personally know how proud I am of her, and I have all reasons to believe that if she does indeed go that route, she’ll become the best designer in [...]
A few months ago I wrote how an affiliate campaign can be killed with a landing page, an unthoughtfully created one, or an altogether nonexistent one (scenario when the homepage of the website is used instead). Yesterday I’ve had two people ask me exactly the same question: 1. Do you have any samples of good [...]
Looking through the 100 Thoughts on Marketing list Valeria Maltoni has put together earlier today, and thinking of what works best in affiliate marketing, I have decided to compile a list of practical tips for affiliates to use. I’ve come up with 30 thoughts, some of which I have borrowed from Valeria’s list, others — [...]
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Some view the communication channel as “the means by which messages get from one individual to another” (Rogers, E.M. (1983), Diffusion of Innovations, p. 17). To me, such a definition allows for a one-way street scenario — when the messages do get announced, but the feedback/cooperation component is lacking. I personally believe that an effective [...]
I have been interviewed by Avangate, the Netherlands-headquartered IT solutions company that also runs an affiliate network for software vendors. Cristian of Avangate asked some interesting and thought-provoking questions, on topics that ranged from how I came into affiliate marketing to the future of affiliate marketing, from techniques of how to best handle communication with [...]
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While the work with affiliates does involve a lot of one-on-one communication, relationship building and other non-automatizable components, there are tools that can help you streamline your affiliate program management. This is the topic that my most recent article in the Website Magazine is devoted to. Here’s an excerpt from it: …there are powerful tools [...]
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Jan Petrovic of ProImpact7.com has interviewed me yesterday. In the course of the interview Jan has asked a number of very good questions that led me to describe my path to becoming an affiliate marketing consultant, my clients and successes, my books, and more specific questions related to affiliate program management. Here’s just one of [...]
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