August 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on August 31st, 2009

…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly mainly geared towards to the […]

Continue reading about Google Suggest Now Helps Prevent Trademark Poaching

Geno Prussakov on August 30th, 2009

Yesterday I’ve had a great experience at a local Gander Mountain store where I went to purchase my first kayak for an upcoming trip to the Outer Banks, NC (aka OBX). The shopping assistant spent over an hour with me, helping me pick a good kayak for fishing, and all of the necessary accessories (anchor, […]

Continue reading about Gander Mountain Shows Stellar Customer Service

Geno Prussakov on August 29th, 2009

With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and the transaction status (example of […]

Continue reading about Locking Periods and Lock Dates in Affiliate Marketing

Geno Prussakov on August 28th, 2009

Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii) motor oil, and (iii) persistence. […]

Continue reading about Affiliate Marketing Program is Like a Lawn Mower

Geno Prussakov on August 27th, 2009

This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form: Which network was the highest number of strong affiliates? My answer is twofold: (i) most affiliate networks do not disclose such information, but (ii) every major/strong affiliate has […]

Continue reading about Which Affiliate Network Has More Affiliates?

Geno Prussakov on August 26th, 2009

Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant. Yesterday this same affiliate has encouraged me again. She […]

Continue reading about Newsletter Encourages Affiliate to Get Active

Geno Prussakov on August 26th, 2009

Bank of America’s Online Banking has had a long history of awards, and at the time of this writing it has over “one million of active mobile banking customers” [source]. The bankĀ  holds the “Webby Award and Webby People’s Choice Award in the online banking/bill pay category” for the year 2006 (and 2007 as well), […]

Continue reading about Case of Usability Failure: Bank of America Online Banking

Geno Prussakov on August 25th, 2009

Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the same cookie”: The key numbers/findings […]

Continue reading about Cookie Retention Study Reveals Important Data

Geno Prussakov on August 25th, 2009

A fellow affiliate marketer and affiliate program manager, Matt Enders (on Twitter: @mattenders), broke the news yesterday: Missouri is joining the crowd of states which are considering what I like to call selective advertising tax. A North Carolina-based e-tailer, friend of Enders, “received a letter in the mail from the State of Missouri questioning him […]

Continue reading about Missouri Looks in the Direction of Advertising Tax

Geno Prussakov on August 24th, 2009

The question of link building and improving SEO simultaneously with the development of an affiliate marketing relationship is one that merchants ask me quite frequently. Here’s the text of one such email: In our next newsletter we would like to push an extra 1% commission for anyone who puts some SEO HTML code on their […]

Continue reading about SEO Link Building in Affiliate Marketing – Affiliate Perspective