Google Suggest Now Helps Prevent Trademark Poaching

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

…at least to a degree (and this is good to see). Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly mainly geared towards to the Read More …

Locking Periods and Lock Dates in Affiliate Marketing

Posted on3 CommentsCategoriesAffiliate Program Management

With common regularity both affiliates, and merchants wonder what is a commission locking period. Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below): Affiliates, on the other hand, see both the “lock date”, and the transaction status (example of Read More …

Affiliate Marketing Program is Like a Lawn Mower

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii) motor oil, and (iii) persistence. Read More …

Which Affiliate Network Has More Affiliates?

Posted on12 CommentsCategoriesAffiliate Program Management

This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form: Which network was the highest number of strong affiliates? My answer is twofold: (i) most affiliate networks do not disclose such information, but (ii) every major/strong affiliate has Read More …

Newsletter Encourages Affiliate to Get Active

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion

Some of you may remember my “Back to the Question of Affiliate Newsletters” post made earlier this month where I expressed my gratitude to an affiliate that called my newsletter “personal, intriguing, well written,” and one which she has never received from any other CJ-based merchant. Yesterday this same affiliate has encouraged me again. She Read More …

Cookie Retention Study Reveals Important Data

Posted on7 CommentsCategoriesAffiliate Program Management, Online Marketing

Really interesting results of a study on cookie retention have been published in one of the Sun Microsystems blogs yesterday. In his “Web Analytics Analyzed” blog Paul Strupp has revealed the following chart which demonstrates “what percent of users returning after X days on the same computer still have the same cookie”: The key numbers/findings Read More …

Missouri Looks in the Direction of Advertising Tax

Posted on1 CommentCategoriesAffiliate / Advertising Tax, Affiliate Program Management, Online Marketing

A fellow affiliate marketer and affiliate program manager, Matt Enders (on Twitter: @mattenders), broke the news yesterday: Missouri is joining the crowd of states which are considering what I like to call selective advertising tax. A North Carolina-based e-tailer, friend of Enders, “received a letter in the mail from the State of Missouri questioning him Read More …

SEO Link Building in Affiliate Marketing – Affiliate Perspective

Posted on3 CommentsCategoriesAffiliate Program Management, Online Marketing

The question of link building and improving SEO simultaneously with the development of an affiliate marketing relationship is one that merchants ask me quite frequently. Here’s the text of one such email: In our next newsletter we would like to push an extra 1% commission for anyone who puts some SEO HTML code on their Read More …