…at least to a degree (and this is good to see).
Back in May of this year when Google Suggest got links to the main/official websites added to the lists of suggested search phrases, I am pretty positive they did not have affiliate marketing in mind. The feature was certainly mainly geared towards to the end [...]
Continue reading about Google Suggest Now Helps Prevent Trademark Poaching
Yesterday I’ve had a great experience at a local Gander Mountain store where I went to purchase my first kayak for an upcoming trip to the Outer Banks, NC (aka OBX). The shopping assistant spent over an hour with me, helping me pick a good kayak for fishing, and all of the necessary accessories (anchor, [...]
Continue reading about Gander Mountain Shows Stellar Customer Service
With common regularity both affiliates, and merchants wonder what is a commission locking period.
Let’s take ShareASale (SaS) for one example. On this affiliate network for every transaction in their reports merchants see a “lock date” (see example below):
Affiliates, on the other hand, see both the “lock date”, and the transaction status (example of how the [...]
Continue reading about Locking Periods and Lock Dates in Affiliate Marketing
Building a successful affiliate program is in many ways akin to lawn mowing. The mower symbolizes your affiliate program, whereas the lawn is the market. There are three integral elements without which the lawn cannot be mowed effectively, even with the presence of the mower. They are: (i) fuel, (ii) motor oil, and (iii) persistence.
I [...]
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This is one of the most frequently asked questions by merchants that are deciding between different affiliate networks. Today it came to me in the following form:
Which network was the highest number of strong affiliates?
My answer is twofold: (i) most affiliate networks do not disclose such information, but (ii) every major/strong affiliate has accounts with [...]
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Bank of America’s Online Banking has had a long history of awards, and at the time of this writing it has over “one million of active mobile banking customers” [source]. The bank holds the “Webby Award and Webby People’s Choice Award in the online banking/bill pay category” for the year 2006 (and 2007 as well), [...]
Continue reading about Case of Usability Failure: Bank of America Online Banking
A fellow affiliate marketer and affiliate program manager, Matt Enders (on Twitter: @mattenders), broke the news yesterday: Missouri is joining the crowd of states which are considering what I like to call selective advertising tax.
A North Carolina-based e-tailer, friend of Enders, “received a letter in the mail from the State of Missouri questioning him [...]
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The question of link building and improving SEO simultaneously with the development of an affiliate marketing relationship is one that merchants ask me quite frequently. Here’s the text of one such email:
In our next newsletter we would like to push an extra 1% commission for anyone who puts some SEO HTML code on their home [...]
Continue reading about SEO Link Building in Affiliate Marketing – Affiliate Perspective
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