An affiliate wrote: I am one of your affiliates and have an affiliate link on my web site www.hisURLhere.com for your store. My site is new this month and I’m working on building traffic (which would benefit both of us) by getting others to link to my site. I was wondering if you could add [...]
Continue reading about SEO Link Building in Affiliate Marketing – Merchant's Perspective
An affiliate wrote: I am one of your affiliates and have an affiliate link on my web site www.hisURLhere.com for your store. My site is new this month and I’m working on building traffic (which would benefit both of us) by getting others to link to my site. I was wondering if you could add [...]
Continue reading about SEO Link Building in Affiliate Marketing – Merchant’s Perspective
In response to a reader’s request under my “Affiliate Marketing Conferences – 2009″ post, I have decided to compile a list of the Internet marketing conferences to attend during the remaining months of 2009: Sept-Dec 2009 Internet Marketing Conferences 09/01-09/02 – ad:tech Chicago (Chicago, IL) 09/02-09/03 – ad:tech Tokyo (Tokyo, Japan) 09/04-09/05 – SEM Canada [...]
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Today I have received the following email: I have an affiliate management question for you in regards to recruiting with SAS, and was hoping you could provide some guidance. One of our clients recently launched in the SAS network (late June). We’re seeing ok numbers but I feel we can do much better in terms [...]
Continue reading about How to Recruit Affiliates into an Affiliate Program?
After testing their new affiliate payment model with select affiliates for over three months, the eBay Partner Network (eBPN) has made an official announcement of it yesterday. The model bears a name of Quality Click Pricing (QCP), and is essentially a CPC (cost per click) model. It is called to do something previously unprecedented: namely, [...]
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It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have received an $10 gift card [...]
Continue reading about Kohl's Case Study: Motivational Marketing
It often so happens that just as good customer service can exist alongside with bad customer service in the same organization [example here] so can excellent marketing exist alongside with less than motivating marketing. My example comes from my yesterday’s experience at a “brick and mortar” Kohl’s store. We have received an $10 gift card [...]
Continue reading about Kohl’s Case Study: Motivational Marketing
I’ve noticed several people searching my blog for average PPL/CPL (pay per lead / cost per lead) rates, and decided to do a bit of research to publish those here. I have identified 13 service categories, and analyzed PPL payouts in each category across such networks as Commission Junction, LinkShare and ShareASale, including in-house-based affiliate [...]
While recruiting affiliates into the affiliate programs of the merchants we work with, over the years we have registered that follow-up recruitment emails are actually more effective than the initial email contact with a prospective affiliate partner. In fact, more affiliates are being recruited through follow-up emails than through the initial contact. Here’s the stats: [...]
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Got a message from a client this morning: I’d like to disapprove this affiliate for illegal use of coupons. I don’t know how they get proprietary coupons but Next Jump is a private program. Another is for cart abandonment. The other two are expired… Went to the affiliate’s site, took a screen shot: Dear affiliates [...]
Continue reading about Affiliates Get Banned for Stealing Coupons
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