Discussing the future of philanthropy, Seth Godin has said that for a proper understanding of the subject, it is important to realize “there isn’t just one reason why people are doing something”. He used an example of Starbucks vs Dunkin’ Donuts, where in case with the former people go to the coffee shop not just [...]
…at least within one particular affiliate network, within one particular country. Stolen coupons have been a long-standing problem for affiliates that are receiving exclusive deals from merchants. The essence of the problem is as simple as this: You run an XYZ affiliate website A merchant gives you an exclusive coupon code (e.g. XYZ-TWENTY) for a [...]
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Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after the Code of Best Practice [...]
Continue reading about IAB Affiliate Marketing Council's Ethical Merchant Charter
Not too long ago the UK-based Internet Advertising Bureau‘s (IAB) Affiliate Marketing Council has released its new Ethical Merchant Charter. The document aims at promoting “greater transparency in the industry and ensure better relationships between publishers and merchants” and is the second best practice initiative by IAB in 2009 after the Code of Best Practice [...]
Continue reading about IAB Affiliate Marketing Council’s Ethical Merchant Charter
After a smooth and easy drive from NYC back home (took us only 4.5 hours to cover close to 300 miles, regardless of making a stop for ice-cream and coffee), and three saturated days at Affiliate Summit East 2009, I found myself reflecting on the benefits of gatherings like this. The least one can expect [...]
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Yesterday Yahoo! has launched a renewed website, Yahoo! Deals (where they feature “deals and online coupons from around the web”), and resurrected their Twitter account @yahoo_deals to push the coupon offers published on Yahoo! Deals [source]. I went to the Walmart coupons page (titles and meta tags of all pages are well-optimized [no wonder why, [...]
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It’s been another busy day at this Affiliate Summit for me — good busy. Several productive meetings with current and prospective clients and affiliates, an excellent audience of affiliate program managers and network reps [picture 1 here | picture 2] at my session on how to motivate affiliates, good new contacts, and presentations attended. One [...]
Continue reading about Under 1% of Affiliate Marketers Care About Advertising Tax?
It has been a busy day for me. I’ve spent most of it at the Affiliate Meet Market of Affiliate Summit East 2009 — 7 hours of talk to prospective affiliates, fellow-OPM’s, and other agencies we may collaborate with in the near future. The Meet Market officially starts at 12:00 pm and goes on until [...]
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After some 8-hour travel — 6 hours of driving from Northern Virginia to New York City where I’m participating in the Affiliate Summit East 2009, and a 2 hour business meeting in Wilmington, DE — I checked into the Sheraton New York Hotel & Towers (member of Starwood Hotels group). The girl at the reception [...]
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