UK: Digital Advertising Overtakes All Other Channels

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in the UK has accounted for Read More …

74% of Merchants Do Not Have Landing Pages

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

Back in March I posted my 5 recommendations on how to make killer landing pages. In July I showed 5 examples of well-put landing pages. Today I have conducted an analysis of specific affiliate campaigns (coupons, promos, featured products/services and product lines) run by 50 Commission Junction, LinkShare, and Google Affiliate Network advertisers randomly selected Read More …

Forrester: US Affiliate Marketing Spend to Double in 5 Years

Posted on3 CommentsCategoriesGeneral Discussion

Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to grow from $1.9 billion in Read More …

170+ Affiliate Networks in North America

Posted on9 CommentsCategoriesAffiliate Program Management

Did you know that in North America alone there are over 170 affiliate networks? Yes, if we include all networks that utilize performance marketing payment models, we will arrive at a pretty impressive list. Here is one that I have just finished compiling (the order is solely alphabetical): North American Affiliate Networks: buy.at AvantLink AffiliateFuture Read More …

Free Affiliate Tracking Software

Posted on4 CommentsCategoriesAffiliate Program Management, Affiliate Promos & Bonuses, General Discussion, Leadership, Online Marketing, Thoughts for Affiliates

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate Lite Additionally, some shopping carts Read More …

Paid Search Advice & List of Negative Keywords

Posted on8 CommentsCategoriesOnline Marketing, Pay Per Click Marketing, Thoughts for Affiliates

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. Read More …

Most Effective Affiliate Marketing Strategy

Posted on5 CommentsCategoriesThoughts for Affiliates

Contrary to a popular belief that couponing is the most effective affiliate marketing strategy, I believe otherwise (even though we are still in a recession). Judging by what I am seeing in the affiliate programs that we manage, content creation is actually significantly more effective (creates a different kind of engagement, and really adds value), Read More …

Social Media Affiliates – a New Trend?

Posted on20 CommentsCategoriesAffiliate Program Management, General Discussion

We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants whose affiliate programs will accept Read More …