September 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on September 30th, 2009

Over the past few days I have been polling my blog’s readers on the question of whether they believe domain age matters for SEO. As expected, the majority of poll participants has chosen the positive answer (if you haven’t yet voted, I’d appreciate your vote right now — before you read through the end of […]

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Geno Prussakov on September 30th, 2009

Today the Internet Advertising Bureau (IAB) revealed data from its bi-annual online advertising expenditure study. This report has been prepared in collaboration with PricewaterhouseCoopers (PwC) and the World Advertising Research Centre (WARC). The analysis of the first half of the year 2009 has shown that the Internet advertising spend in the UK has accounted for […]

Continue reading about UK: Digital Advertising Overtakes All Other Channels

Geno Prussakov on September 29th, 2009

Back in March I posted my 5 recommendations on how to make killer landing pages. In July I showed 5 examples of well-put landing pages. Today I have conducted an analysis of specific affiliate campaigns (coupons, promos, featured products/services and product lines) run by 50 Commission Junction, LinkShare, and Google Affiliate Network advertisers randomly selected […]

Continue reading about 74% of Merchants Do Not Have Landing Pages

Geno Prussakov on September 28th, 2009

Three days ago Forrester Research, Inc. has published their “US Affiliate Marketing Forecast, 2009 To 2014” based on based in interviews of “vendor and user companies, including Commission Junction, Intuit, LinkShare, Pepperjam.com, Performance Marketing Alliance, Stateless Systems, ValueClick, and Vertive” [details]. In it Forrester forecasts the affiliate marketing industry to grow from $1.9 billion in […]

Continue reading about Forrester: US Affiliate Marketing Spend to Double in 5 Years

Geno Prussakov on September 27th, 2009

Did you know that in North America alone there are over 170 affiliate networks? Yes, if we include all networks that utilize performance marketing payment models, we will arrive at a pretty impressive list. Here is one that I have just finished compiling (the order is solely alphabetical): North American Affiliate Networks: buy.at AvantLink AffiliateFuture […]

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Geno Prussakov on September 26th, 2009

Many people come to my blog searching for “free affiliate tracking software”. There are a number of free (and inexpensive) scripts that merchants can install on their server to start an affiliate program. Here’s just a brief list: Affiliate Program Script Cosmic AffiliateClick SimpleAffiliate TigerTom’s Affiliate Program Software TWSC Affiliate Lite Additionally, some shopping carts […]

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Geno Prussakov on September 25th, 2009

Earlier this morning, Roxana Patrichi of Avangate published a list of 150+ negative keywords for software selling AdWords campaigns. This reminded me of one of the questions that I was asked in a recent interview to Affilorama. I was asked what advice I would give to newbie affiliates that are getting involved in paid search. […]

Continue reading about Paid Search Advice & List of Negative Keywords

Geno Prussakov on September 24th, 2009

Contrary to a popular belief that couponing is the most effective affiliate marketing strategy, I believe otherwise (even though we are still in a recession). Judging by what I am seeing in the affiliate programs that we manage, content creation is actually significantly more effective (creates a different kind of engagement, and really adds value), […]

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Geno Prussakov on September 23rd, 2009

We have been registering a surge in applications from affiliates who either list no other website but a URL of their social media profile (on Twitter, Facebook, etc), or list their social media profile(s) (some – more than one) as the main website(s) where they plan to promote the merchants whose affiliate programs will accept […]

Continue reading about Social Media Affiliates – a New Trend?

Geno on September 22nd, 2009

Over the past few days I have been receiving proposals from affiliates who came up with new ways to position themselves in the online space. Not to give away anyone’s secrets I’ll have to stay generic, but they have essentially come up with tools that help merchants’ existing customers and new site visitors enhance their […]

Continue reading about When Affiliates Require Merchant's Involvement