Comments on: Paid Search Advice & List of Negative Keywords http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/ Geno talks about affiliate marketing, leadership, etc Fri, 12 Mar 2010 18:40:10 +0000 hourly 1 By: Geno http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4120 Geno Mon, 28 Sep 2009 18:24:03 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4120 Yes, I meant to mention that Jacobson's book too. I picked it up on Amazon after seeing that it's got 70+ stellar reviews. I have it on my shelf, but haven't started reading it yet. Yes, I meant to mention that Jacobson’s book too. I picked it up on Amazon after seeing that it’s got 70+ stellar reviews. I have it on my shelf, but haven’t started reading it yet.

]]> By: Ron Givens http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4118 Ron Givens Mon, 28 Sep 2009 18:11:37 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4118 Howie Jacobson wrote a book entitled "AdWords for Dummies". He does an excellent job of outlining and elaborating on Google AdWords as well as an extensive look at email marketing in general. That's a really good read. I do have to check out Perry's book, too. Maybe this week :) Howie Jacobson wrote a book entitled “AdWords for Dummies”. He does an excellent job of outlining and elaborating on Google AdWords as well as an extensive look at email marketing in general.

That’s a really good read.

I do have to check out Perry’s book, too.

Maybe this week :)

]]> By: Geno http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4063 Geno Sat, 26 Sep 2009 04:00:05 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4063 You had a good CTR rate, but you were obviously doing something wrong. Since the click-to-sale conversion rate was at 0%, it either had to do with how targeted your PPC traffic was (or wasn't), as well as how well optimized the paid search landing pages were. I'd highly encourage you to pick up the above-quoted Perry Marshall's book on AdWords and study it carefully before you move any further. I am sure PPC marketing can work for your site too. It's just a matter of analyzing your previous campaign carefully to see what's been done wrong, and learning from the mistakes. You had a good CTR rate, but you were obviously doing something wrong. Since the click-to-sale conversion rate was at 0%, it either had to do with how targeted your PPC traffic was (or wasn’t), as well as how well optimized the paid search landing pages were.

I’d highly encourage you to pick up the above-quoted Perry Marshall’s book on AdWords and study it carefully before you move any further. I am sure PPC marketing can work for your site too. It’s just a matter of analyzing your previous campaign carefully to see what’s been done wrong, and learning from the mistakes.

]]> By: Bryan http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4062 Bryan Sat, 26 Sep 2009 02:47:27 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4062 Well, I tried with adwords for 2 weeks, $50 campaign, but it resulted in no conversions, around a 6% click through, but no conversions! I spoke to a friend about it and he was the one that suggested it might not work as I review rather than sell. So, it makes me nervous trying it again, but you think I could find some success in it? Well, I tried with adwords for 2 weeks, $50 campaign, but it resulted in no conversions, around a 6% click through, but no conversions! I spoke to a friend about it and he was the one that suggested it might not work as I review rather than sell. So, it makes me nervous trying it again, but you think I could find some success in it?

]]> By: Geno http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4061 Geno Sat, 26 Sep 2009 02:36:02 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4061 Glad you've enjoyed the post, <b>Bryan</b>. I am surprised someone told you that paid search "might not work" for your site. What was the reasoning behind the statement? I see that you run a blog about soccer cleats. It looks like most of your individual post's webpages would make perfect landing pages for PPC campaigns. Glad you’ve enjoyed the post, Bryan.

I am surprised someone told you that paid search “might not work” for your site. What was the reasoning behind the statement? I see that you run a blog about soccer cleats. It looks like most of your individual post’s webpages would make perfect landing pages for PPC campaigns.

]]> By: Bryan http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4055 Bryan Fri, 25 Sep 2009 21:40:56 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4055 Thanks for this post Geno, I am thinking about dabbling in Adwords, my only concern is that I write reviews and from previous feedback it seems like it might not work for my site. However, it is worth testing and I will def be following step no.3...don't rush! Thanks for this post Geno, I am thinking about dabbling in Adwords, my only concern is that I write reviews and from previous feedback it seems like it might not work for my site. However, it is worth testing and I will def be following step no.3…don’t rush!

]]> By: Geno http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4049 Geno Fri, 25 Sep 2009 16:45:46 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4049 Glad to be of help, <b>Ron</b>, and best of luck putting your list together! ;) You have a great weekend as well. Glad to be of help, Ron, and best of luck putting your list together! ;)

You have a great weekend as well.

]]> By: Ron Givens http://www.amnavigator.com/blog/2009/09/25/paid-search-advice-list-of-negative-keywords/comment-page-1/#comment-4048 Ron Givens Fri, 25 Sep 2009 16:37:18 +0000 http://www.amnavigator.com/blog/?p=3470#comment-4048 Thank you, Geno. I never thought of offering this to our affiliates, but you better believe I am working on this list...today. Have a great weekend! Thank you, Geno.

I never thought of offering this to our affiliates, but you better believe I am working on this list…today.

Have a great weekend!

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