Over the past few days I have been receiving proposals from affiliates who came up with new ways to position themselves in the online space. Not to give away anyone’s secrets I’ll have to stay generic, but they have essentially come up with tools that help merchants’ existing customers and new site visitors enhance their [...]
Continue reading about When Affiliates Require Merchant’s Involvement
Ben Edelman, a Harvard Business School assistant professor, well-known in the affiliate marketing circles for exposing parasitic affiliate behavior, click fraud and affiliate commission fraud, has posted an online advertising Bill of Rights proposition. He proposes 5 rights to help safeguard advertisers “from increasingly powerful ad networks”, from “wasting advertisers’ budgets, slowing transition to online [...]
Continue reading about Online Advertisers' Bill of Rights Proposed
Ben Edelman, a Harvard Business School assistant professor, well-known in the affiliate marketing circles for exposing parasitic affiliate behavior, click fraud and affiliate commission fraud, has posted an online advertising Bill of Rights proposition. He proposes 5 rights to help safeguard advertisers “from increasingly powerful ad networks”, from “wasting advertisers’ budgets, slowing transition to online [...]
Continue reading about Online Advertisers’ Bill of Rights Proposed
When online businesses (in further text: merchants) just discover affiliate marketing, and get really excited about the way everything works, and the opportunities that open up, it is very common to witness some of them express interest in acting in the capacity of affiliates in addition to running their own affiliate program. Naturally, the easiest [...]
There is no affiliate program without affiliates. They are your main salesforce, and the more quality affiliates you partner with, the more successful affiliate program you will be able to build. The problem for merchants who work on a tight budget is that many affiliate recruitment tools require additional investment (e.g. IBP Standard/ARELIS currently costs [...]
Continue reading about 5 Free Tools to Help You Find Affiliates
Yesterday I read an article on Adotas.com where the author wrote: Affiliate marketing programs can be set up in two ways: create an individual program or work with an affiliate network… Running an individual affiliate program requires the company to keep in direct contact with the affiliates, maintaining complete control of the program. However, it [...]
Continue reading about Affiliate Networks Will Not Manage Your Program
I have given an interview to the Affilorama affiliate training portal which operates out of Christchurch, New Zealand. We’ve had good chat with Chris who made sure the discussion was full of thought-provoking questions, and I thank him for structuring the interview the way he did. I really enjoyed it. Among the questions covered, we [...]
Continue reading about Affiliate Mistakes, Choosing Affiliate Programs, and more
It is always a pleasure to see affiliate networks adding new tools and functions for merchants to use. A month ago I blogged about a new technology by buy.at to help prevent the stealing of exclusive affiliate coupons [more here]. Today I’d like to draw merchants’ and affiliate networks’ attention to AvanLink. For as long [...]
Continue reading about AvantLink Tool to Monitor Affiliate Paid Search Bidding
I have just finished a quick Twitter analysis of 100 tweets with the word “affiliate” in them, and discovered that the two most popular topics “affiliate”-related people tweet about are: (i) tools, eBooks and technology that can make you a fortune overnight, and (ii) the “best affiliate program(s) on earth”. The former category includes tweets [...]
Continue reading about 93 Percent of “Affiliate” Tweets Are Junk
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