Geno on October 31st, 2009

Happy Halloween!!
It seems appropriate to dedicate my today’s post to the most appropriate costumes for Internet marketers (search engine optimizers, emailers, Social Media and affiliate marketers, those of us involved in analytics and usability, and everything in between).
I have compiled a list of 11 costumes that I have found to be most appropriate for an [...]

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Geno on October 30th, 2009

Twitter has just added a new feature — Twitter Lists. You can now create your own lists of Twitter users that you wish to follow. The cool part is that to add someone to the lists you actually do not need to follow them. Your list can be private or open to public (for viewing [...]

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Geno on October 29th, 2009

An red flag has been raised by Melanie Seery of Affiliate Advocacy this morning. Her alert brings some worrying news about a new state considering going in the direction of the Internet tax. This time it is the State of Florida, and now the main reason behind the initiative is bolstering education funding.
The Bradenton [...]

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For the fourth time in a row Affiliate Summit is planning on awarding its already traditional annual Pinnacle Awards.
They will be presented at Affiliate Summit West 2010 in Las Vegas, NV on January 19, 2010. Starting from today (through November 30, 2009), you can submit your nominations for the following six categories:

Affiliate of the [...]

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Geno on October 27th, 2009

In an effort to bring an “online Twitter mini-mall” to consumers LinkShare has announced a #tweetshop tool which allows affiliates to tweet recommendations of merchants’ products for their followers to see. Recommendations can be put together within one interface, and here’s a LinkShare’s video on how this works:

Very cool idea. Kind of like PopShops for [...]

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Today is the 300th day of 2009. My New Year’s resolution for this year was to produce quality blog content on a daily basis. Therefore, today marks the 300th day of my non-stop blogging (at least one post a day). To celebrate it I have decided to put together a contest.
The idea for the contest [...]

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Geno on October 25th, 2009

In a recent interview to CNBC Microsoft’s CEO, Steve Ballmer, has made a very good point. When asked about the competition (whether too much being made of Microsoft competing with Google on the search front, or with Apple on other fronts), he said that it’s important to understand what creates the real value (of a [...]

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Geno on October 25th, 2009

In a recent interview to CNBC Microsoft’s CEO, Steve Ballmer, has made a very good point. When asked about the competition (whether too much being made of Microsoft competing with Google on the search front, or with Apple on other fronts), he said that it’s important to understand what creates the real value (of a [...]

Continue reading about Creating Value — Real, Lasting & Widely Demanded

Geno on October 24th, 2009

I have been recommending affiliates to use keyword-rich domain names more aggressively, and I myself have been experimenting with different types of domains and how well they do with search engines. Today I would like to share with you my experience with hyphenated domain names.
Some are saying that hyphens in domain names are a [...]

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Geno on October 23rd, 2009

In a reply to my recent “Most Affiliate Newsletters Never Get Opened” post a super affiliate and good friend of mine, Mike Allen, posted:

I know affiliate managers likewise don’t read all the email messages they receive from affiliates. And I have the numbers to prove it.

I thought: “I’ll bite!” And sure enough, Mike did have [...]

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