Comments on: FTC Says the $11000 Fine “is Not True” http://www.amnavigator.com/blog/2009/10/07/ftc-says-the-11000-fine-is-not-true/ Geno talks about affiliate marketing, leadership, etc Sat, 13 Mar 2010 12:03:59 +0000 hourly 1 By: Geno http://www.amnavigator.com/blog/2009/10/07/ftc-says-the-11000-fine-is-not-true/comment-page-1/#comment-4350 Geno Thu, 08 Oct 2009 23:46:56 +0000 http://www.amnavigator.com/blog/?p=3706#comment-4350 <b>Ron</b>, I fully agree. Affiliates that have nothing to hide have nothing to fear. Merchants, on the other hand, should do their job educating affiliates on the subject. The part that gets me thinking is the policing part. Richard Cleland said that FTC is going to be "focusing on the advertisers" -- on (i) the education they are providing their publishers with, and (ii) how they are "monitoring the bloggers". It is the latter part that leaves some open questions. The burden of enforcing is passed on to the advertisers, and they are the ones who are going to be held accountable. Ron, I fully agree. Affiliates that have nothing to hide have nothing to fear. Merchants, on the other hand, should do their job educating affiliates on the subject.

The part that gets me thinking is the policing part. Richard Cleland said that FTC is going to be “focusing on the advertisers” — on (i) the education they are providing their publishers with, and (ii) how they are “monitoring the bloggers”. It is the latter part that leaves some open questions. The burden of enforcing is passed on to the advertisers, and they are the ones who are going to be held accountable.

]]> By: FTC: About that $11,000 Fine? http://www.amnavigator.com/blog/2009/10/07/ftc-says-the-11000-fine-is-not-true/comment-page-1/#comment-4337 FTC: About that $11,000 Fine? Thu, 08 Oct 2009 15:24:22 +0000 http://www.amnavigator.com/blog/?p=3706#comment-4337 [...] According to a few sources (here, here and here), the previously discussed $11,000 fine for not disclosing relationships with companies [...] [...] According to a few sources (here, here and here), the previously discussed $11,000 fine for not disclosing relationships with companies [...]

]]> By: Ron Givens http://www.amnavigator.com/blog/2009/10/07/ftc-says-the-11000-fine-is-not-true/comment-page-1/#comment-4336 Ron Givens Thu, 08 Oct 2009 15:10:13 +0000 http://www.amnavigator.com/blog/?p=3706#comment-4336 I think two very important factors here are disclosure and education. Coming from a real estate background disclosure has always been paramount in all my marketing endeavors. If you have nothing to hide, then full disclosure of known material facts, including your affiliation or agency with an entity, should be nothing more than simply par for the course. As long as we educate our affiliates to the necessity of this ( and other ) disclosures, this should really be seen as nothing more than a further honing down and polishing of a very lucrative industry. I think two very important factors here are disclosure and education.

Coming from a real estate background disclosure has always been paramount in all my marketing endeavors.

If you have nothing to hide, then full disclosure of known material facts, including your affiliation or agency with an entity, should be nothing more than simply par for the course.

As long as we educate our affiliates to the necessity of this ( and other ) disclosures, this should really be seen as nothing more than a further honing down and polishing of a very lucrative industry.

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