FTC on Guidelines, Affiliate Disclosures, Compliance

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The new Federal Trade Commission disclosure Guides are coming into force tomorrow (December 1, 2009). I have just finished listening to a webinar where Jim Edwards is interviewing Mr. Richard Cleland of the FTC, and it does shed some light on both the FTC’s overall stand on the issue, and the peculiarities many affiliate marketers Read More …

Online Holiday Shopping in Full Swing: Stats and Trends

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing, Thoughts for Affiliates

The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales on the day before Thanksgiving Read More …

Facebook Advertising: IKEA Thinks Outside the Box

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are using Facebook by kidnapping the Read More …

Customer Promotions versus Affiliate Motivation

Posted on2 CommentsCategoriesAffiliate Program Management, Online Marketing

With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied giving “consumers a short-term incentive Read More …

Free Tool to Monitor Paid Search Trademark Violations

Posted onLeave a commentCategoriesAffiliate Program Management, Pay Per Click Marketing

A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here]. Read More …