November 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on November 30th, 2009

The new Federal Trade Commission disclosure Guides are coming into force tomorrow (December 1, 2009). I have just finished listening to a webinar where Jim Edwards is interviewing Mr. Richard Cleland of the FTC, and it does shed some light on both the FTC’s overall stand on the issue, and the peculiarities many affiliate marketers […]

Continue reading about FTC on Guidelines, Affiliate Disclosures, Compliance

Geno Prussakov on November 30th, 2009

The holiday shopping has really picked on the Black Friday (November 27 this year), and continues to grow. The chart on the right shows an increase of affiliate-referred sales within just one affiliate program. I have noticed a very similar picture across several affiliate programs: a considerable slowdown in sales on the day before Thanksgiving […]

Continue reading about Online Holiday Shopping in Full Swing: Stats and Trends

Geno Prussakov on November 29th, 2009

Got an email from an affiliate which goes as follows: “I’m a new affiliate and I would like to know if you know of any Turn Key operations available at this time.” While you can certainly purchase an already functioning affiliate website, and start your affiliate journey this way, I would highly recommend you start […]

Continue reading about Turn-Key Solutions for Affiliates

Geno Prussakov on November 28th, 2009

For me, this long Thanksgiving weekend has come as much needed and long awaited one. No, not because of the affiliate sales that are quickly climbing up and only expected to grow all the way through the Cyber Monday, but because of the time I am able to spend with my family. Many of my […]

Continue reading about What Are You Thankful For?

Geno Prussakov on November 27th, 2009

A few days ago in their “Black Friday Anti-Deals: What Not To Buy” post Gizmodo wrote: …many of these “deals” really aren’t deals at all. Often, Black Friday sale products are priced differently between stores, or they are priced at or above deals you can find elsewhere any day of the week. You might see […]

Continue reading about Black Friday: To Buy or Not to Buy?

Geno Prussakov on November 26th, 2009

Recalling the “Black Friday by the Numbers” info-graphic that Permuto published last week, today I have decided to go back to the list of online retailers that have seen the best 2007 to 2008 growth in Black Friday audience reach, and see which of them are waiting until the actual Friday comes, and which are […]

Continue reading about Who Made Black Friday Deals Available on Thursday

Geno Prussakov on November 25th, 2009

A few days ago a Toronto-based affiliate marketer, Lorne Fade, has published an ad spending infograph based on Nielsen AdRelevance data. Among other things the infograph reflected the distribution of the top advertisers (by impressions and spend) on Facebook: A day earlier IKEA published a video on how they are using Facebook by kidnapping the […]

Continue reading about Facebook Advertising: IKEA Thinks Outside the Box

Geno Prussakov on November 24th, 2009

With the Black Friday, Cyber Monday and the peak of the online holiday shopping activity coming up, it is sad to see some affiliate program managers (and advertisers) mixing, and often misunderstanding, the target audiences for these two types of promos. The traditional meaning of sales promotions has always implied giving “consumers a short-term incentive […]

Continue reading about Customer Promotions versus Affiliate Motivation

Geno Prussakov on November 23rd, 2009

A friend, and fellow affiliate marketer tweeted: If you are looking for tool to monitor affiliate (and competitor) bidding on your trademark, AdGooroo does seem to have a free option offering a “24/7 monitoring of 6 search engines in 20 countries” with a “deep analysis of over 155 ad servers and affiliate networks” [more here]. […]

Continue reading about Free Tool to Monitor Paid Search Trademark Violations

Geno Prussakov on November 22nd, 2009

I love French movies. Most of them have a distinct character of their own, and I always enjoy watching them. Last night we watched Je Prefere Qu’on Reste Amis, a good and easy 2005 movie casting Gerard Depardieu and Anni Girardo. I was satisfied with it all the way until the very last minute. The […]

Continue reading about Movie Similar to a Campaign Without Call to Action