Top Paid e-Tail Execs. Performance-Based Compensation

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Got my November 2009 Internet Retailer issue in the mail yesterday, and in it they have published some interesting data on the 2008 compensation of top online retailers’ executives, including those who are in charge of marketing. Each executive’s compensation package represents a sum total of base salary (s), bonus (b) and stock compensation (sc). Read More …

Trademarks in Affiliate Subdomains and Subfolders

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

I blogged about the trademark use in affiliate domain names. But what about subdomains? Amazon, for example, deems it “unsuitable” for affiliate websites to: …include any trademark of Amazon.com, Inc. or its affiliates, or any variation or misspelling of any trademark of Amazon.com, Inc. or its affiliates, in any domain name — for example, a Read More …

Brick and Mortar Businesses Must Monitor Online Space

Posted on3 CommentsCategoriesGeneral Discussion, Online Marketing

When you search Google for a doctor, plumber, restaurant or any other business listing in a particular geographical location, besides a list of matches (conveniently marked in the map of the location) with their website and phone number listed, you can also read independent reviews on these businesses: Some of these reviews have been left Read More …

Since When Has Typosquatting Become Acceptable?

Posted on5 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing, Spyware & Parasites

Definitions first: lawyer Kelly M. Slavitt, in her Protecting Your Intellectual Property from Domain Name Typosquatters article, wrote: Cybersquatters register domain names based on a company’s trademarks and then attempt to extort payment from the actual trademark owner in exchange for returning use of the domain name… Typosquatters are a variation on cybersquatters, but the Read More …

Free Shipping — The Beloved Holidays Deal

Posted on3 CommentsCategoriesAffiliate Program Management, General Discussion, Online Marketing

The pre-Christmas shopping season is gaining speed and volume every day, and it seems appropriate to look into what seems to be the best converting, and most demanded holiday offer. Many consumers will be looking for coupons, but merchants that cannot offer these can still offer something for their affiliates to market aggressively. I am Read More …

Improve Banner Conversion with Competitive Intelligence

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

You’ve made a decision to start an affiliate program, decided on the tracking platform to use, and now you’re facing multiple questions, one of which may be worded this way: How do I put together best possible banners for affiliates to use for my program? To a great extent, this question has already been answered Read More …

EU Law on Cookies, Affiliate Marketing, Wider Implications

Posted on5 CommentsCategoriesGeneral Discussion, Online Marketing

Earlier this week, it was announced that “the Council of the European Union has approved new legislation that would require Web users to consent to Internet cookies”. The text of the legislation reads: Third parties may wish to store information on the equipment of a user, or gain access to information already stored, for a Read More …

Top Internet Marketing Strategies & Affiliate Marketing

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion, Online Marketing

Interesting survey data has been published by eMarketer.com with a reference to an August research conducted jointly by Internet Retailer and Vovici Corp.: As look through the above statistics, the two things that I see in it are: 1. Social Media Channels Are Top Priority While I am not entirely sure why “Blogs” and “Consumer Read More …

Automatic Decline of Affiliate Applications — Bad Practice

Posted on10 CommentsCategoriesAffiliate Program Management

Yesterday I have mentioned how some advertisers/merchants choose to automatically decline affiliates that fit (or don’t) certain criteria. Today I have done some testing, and would like to illustrate what I mean. I started a brand new affiliate account with Commission Junction, placing my affiliate website into the “Marketing” category, and listing “Web site / Read More …