December 2009 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on December 31st, 2009

Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not miss them as much as […]

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Geno Prussakov on December 30th, 2009

Having analyzed this holiday season’s performance of the top US and UK online retailers, ForeSee Results has published two interesting lists where they rank the top 40 e-tailers in each country according to the American Customer Satisfaction Index [more about ACSI]. Yesterday they published the UK data where the top 10 e-tailers list looks as […]

Continue reading about Top 10 US and UK Online Retailers by Customer Satisfaction

Geno Prussakov on December 29th, 2009

Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out that while in the course […]

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Geno Prussakov on December 28th, 2009

The 2009 list of industry’s conferences has had great popularity, and the time has come to compile our 2010 list. Below you will find a comprehensive list of affiliate marketing conferences, conventions and symposiums to choose from in the year 2010. If I have missed an event that must be included here, please let me […]

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Geno Prussakov on December 27th, 2009

Yesterday I blogged about the adoption of the new technological developments by Americans. This morning we called my wife’s grandmother who has turned 90 (yes, ninety!) on the Christmas Day. My mother-in-law brought her laptop to “babushka Polina” (by the way, “babushka” has nothing to do with nesting dolls; it’s a proper Russian word for […]

Continue reading about Life-Extending Optimism

Geno Prussakov on December 26th, 2009

In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the overwhelming number of their respondents […]

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Geno Prussakov on December 25th, 2009

Joy to the world! the Lord is come; Let earth receive her King; Let every heart prepare him room, And heaven and nature sing… Wishing you a very Merry Christmas! May the wonder of this very special celebration fill your heart with joy, your house with laughter of your loved ones, and your soul with […]

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Geno Prussakov on December 24th, 2009

As the year 2009 is coming to an end, many are looking back to highlight the most popular trends and developments in their industries, and in a similar fashion I have decided to devote my today’s blog post to highlighting the top (most popular by the number of participants) affiliate polls that I’ve run in […]

Continue reading about Top 7 Affiliate Marketing Polls of 2009

Geno Prussakov on December 23rd, 2009

Not sure how many of you are following @GoogleRetail on Twitter, and saw their below tweet, and the post it is linked to, but I believe it is an extremely important one to miss: The blog post that appeared on Google Retail Blog earlier this month (and the one that they’re linking to from the […]

Continue reading about Ready for Post-Holiday Shoppers?

Geno Prussakov on December 22nd, 2009

Interesting observations have been published by comScore just two days ago. Having analyzed the U.S. online sales data during the first 48 days of the November – December in 2009 versus the same time period in 2008, they have arrived at statistics which mean that Cyber Monday is no longer the busiest day in online […]

Continue reading about Cyber Monday No Longer the Busiest Online Shopping Day