December 2009

American Home Shield, Direct Marketing & Affiliate Recruitment

Affiliate recruitment is a form of direct marketing Yesterday I have received the following piece of correspondence from the American Home Shield, a home warranty company I’ve used for a year, and parted ways with about a year ago: I’m not gonna go into the reasons why I do not […]

American Home Shield, Direct Marketing & Affiliate Recruitment Read More »

Top 10 US and UK Online Retailers by Customer Satisfaction

Having analyzed this holiday season’s performance of the top US and UK online retailers, ForeSee Results has published two interesting lists where they rank the top 40 e-tailers in each country according to the American Customer Satisfaction Index [more about ACSI]. Yesterday they published the UK data where the top

Top 10 US and UK Online Retailers by Customer Satisfaction Read More »

McKinsey Stresses Importance of Multichannel Retailing

Today I have come across an interesting study by McKinsey & Company where they stress the benefits and importance of multichannel retailing (paying a special attention to e-commerce, in particular), pointing out that at present very “few retailers actually get it right”. Referencing the US Census Bureau, McKinsey points out

McKinsey Stresses Importance of Multichannel Retailing Read More »

Americans Express Opinions on Technological Developments

In the course of the past week I have come across a Pew Research Center study that examined the current decade in light of people’s opinion on various subjects, technological advances and new Internet and mobile developments included. Speaking of “the major technological and communications advances” Pew stressed that the

Americans Express Opinions on Technological Developments Read More »

Cyber Monday No Longer the Busiest Online Shopping Day

Interesting observations have been published by comScore just two days ago. Having analyzed the U.S. online sales data during the first 48 days of the November – December in 2009 versus the same time period in 2008, they have arrived at statistics which mean that Cyber Monday is no longer

Cyber Monday No Longer the Busiest Online Shopping Day Read More »