Comments on: Affiliate Program Management KPIs http://www.amnavigator.com/blog/2009/12/08/affiliate-program-management-kpis/ Geno talks about affiliate marketing, leadership, etc Wed, 08 Feb 2012 00:14:20 +0000 hourly 1 By: Geno http://www.amnavigator.com/blog/2009/12/08/affiliate-program-management-kpis/comment-page-1/#comment-4930 Geno Thu, 10 Dec 2009 04:59:07 +0000 http://www.amnavigator.com/blog/?p=4923#comment-4930 I couldn't agree more, <b>Ron</b>. Terminating inactive affiliates, or <a href="http://www.amnavigator.com/blog/2008/12/03/motivating-affiliates-by-threat-dead-end-strategy/" rel="nofollow">scaring affiliates</a> by termination, is worst possible "motivation" method that one can think of. It never works. I couldn’t agree more, Ron. Terminating inactive affiliates, or scaring affiliates by termination, is worst possible “motivation” method that one can think of. It never works.

]]> By: Ron Givens http://www.amnavigator.com/blog/2009/12/08/affiliate-program-management-kpis/comment-page-1/#comment-4919 Ron Givens Wed, 09 Dec 2009 20:35:42 +0000 http://www.amnavigator.com/blog/?p=4923#comment-4919 Thank you very much for this incredibly valuable information. #3 is of particular importance to me due to the fact that there can be a lot of inactive affiliates in a program who remain so for nebulous reasons, but then decide to promote, and do so VERY well. It is the policy of some programs to drop these affiliates, however it is my opinion that this may do more harm than good. Kudos Thank you very much for this incredibly valuable information.

#3 is of particular importance to me due to the fact that there can be a lot of inactive affiliates in a program who remain so for nebulous reasons, but then decide to promote, and do so VERY well.

It is the policy of some programs to drop these affiliates, however it is my opinion that this may do more harm than good.

Kudos

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