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	<title>Comments on: Poor Affiliate Communication: AJ Madison Case</title>
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	<link>http://www.amnavigator.com/blog/2009/12/15/poor-affiliate-communication-aj-madison-case/</link>
	<description>Geno talks about affiliate marketing, leadership, etc</description>
	<lastBuildDate>Wed, 08 Feb 2012 00:14:20 +0000</lastBuildDate>
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		<title>By: Geno</title>
		<link>http://www.amnavigator.com/blog/2009/12/15/poor-affiliate-communication-aj-madison-case/comment-page-1/#comment-4973</link>
		<dc:creator>Geno</dc:creator>
		<pubDate>Thu, 17 Dec 2009 01:54:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.amnavigator.com/blog/?p=5005#comment-4973</guid>
		<description>Thank you for looking into this so swiftly, &lt;strong&gt;Dayana&lt;/strong&gt;.

On a separate note, while in my above post I&#039;ve mainly touched upon the problem of merchant-affiliate communication (or lack thereof), there is another problem that is even more important to address. As &lt;a href=&quot;http://twitter.com/amit400/status/6735289372&quot; rel=&quot;nofollow&quot;&gt;an affiliate has tweeted&lt;/a&gt;:

&lt;p style=&quot;text-align: center;&quot;&gt;&lt;img class=&quot;alignnone size-full wp-image-5034&quot; title=&quot;Untracked affiliate sales problem&quot; src=&quot;http://www.amnavigator.com/blog/wp-content/uploads/2009/11/048.gif&quot; alt=&quot;Untracked affiliate sales problem&quot; width=&quot;350&quot; height=&quot;201&quot; /&gt;&lt;/p&gt;

...with such &quot;synching issues&quot; you definitely want to check with CJ if this has happened (or still is happening) with other affiliate-referred orders. Your affiliate program&#039;s AOV must be quite high, and with the 4% commission you&#039;re paying now, having issues like these would mean substantial amounts of commission leaking.</description>
		<content:encoded><![CDATA[<p>Thank you for looking into this so swiftly, <strong>Dayana</strong>.</p>
<p>On a separate note, while in my above post I&#8217;ve mainly touched upon the problem of merchant-affiliate communication (or lack thereof), there is another problem that is even more important to address. As <a href="http://twitter.com/amit400/status/6735289372" rel="nofollow">an affiliate has tweeted</a>:</p>
<p style="text-align: center;"><img class="alignnone size-full wp-image-5034" title="Untracked affiliate sales problem" src="http://www.amnavigator.com/blog/wp-content/uploads/2009/11/048.gif" alt="Untracked affiliate sales problem" width="350" height="201" /></p>
<p>&#8230;with such &#8220;synching issues&#8221; you definitely want to check with CJ if this has happened (or still is happening) with other affiliate-referred orders. Your affiliate program&#8217;s AOV must be quite high, and with the 4% commission you&#8217;re paying now, having issues like these would mean substantial amounts of commission leaking.</p>
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		<title>By: Dayana Villagomez</title>
		<link>http://www.amnavigator.com/blog/2009/12/15/poor-affiliate-communication-aj-madison-case/comment-page-1/#comment-4970</link>
		<dc:creator>Dayana Villagomez</dc:creator>
		<pubDate>Wed, 16 Dec 2009 21:27:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.amnavigator.com/blog/?p=5005#comment-4970</guid>
		<description>Geno,

I just confirmed with CJ that the order has been approved and they have issued the credit to the affiliate you used.

It appears there was a synching issue when we sent our reporting to CJ.

Once again, my apologies for your experience and your 3 lessons are duly noted.</description>
		<content:encoded><![CDATA[<p>Geno,</p>
<p>I just confirmed with CJ that the order has been approved and they have issued the credit to the affiliate you used.</p>
<p>It appears there was a synching issue when we sent our reporting to CJ.</p>
<p>Once again, my apologies for your experience and your 3 lessons are duly noted.</p>
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		<title>By: Geno</title>
		<link>http://www.amnavigator.com/blog/2009/12/15/poor-affiliate-communication-aj-madison-case/comment-page-1/#comment-4968</link>
		<dc:creator>Geno</dc:creator>
		<pubDate>Wed, 16 Dec 2009 15:54:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.amnavigator.com/blog/?p=5005#comment-4968</guid>
		<description>&lt;b&gt;Dayana&lt;/b&gt;, I must admit, I am utterly impressed with the speed of reaction to my post. Thank you for your yesterday&#039;s email (shortly after the post went live), and your today&#039;s message assuring me that the affiliate whose link I clicked has been located, and that you are working on it.

No, you do not sound &quot;cheesy&quot; when you say that you &quot;do care about affiliates&quot;. Your actions precede your words (in this case).

Three lessons to learn (for all merchants) from this:

&lt;strong&gt;1)&lt;/strong&gt; When the main contact info for your program changes, change it everywhere, and/or forward mail from that &quot;Jonathan&#039;s&quot; email address to land in the appropriate email box.

&lt;strong&gt;2)&lt;/strong&gt; If you&#039;re running your program on an affiliate network, make it your daily routine to check your affiliate network&#039;s inbox.

&lt;strong&gt;3)&lt;/strong&gt; When a negative experience is posted, tweeted or reported in any other form, address it swiftly and honestly. &lt;a href=&quot;http://www.amnavigator.com/blog/2009/10/12/negative-reviews-increase-sales/&quot; rel=&quot;nofollow&quot;&gt;Negative reviews do increase sales&lt;/a&gt;, especially when properly addressed.

By the way, &lt;strong&gt;&lt;em&gt;why hasn&#039;t that sale tracked&lt;/em&gt;&lt;/strong&gt; in the first place?</description>
		<content:encoded><![CDATA[<p><b>Dayana</b>, I must admit, I am utterly impressed with the speed of reaction to my post. Thank you for your yesterday&#8217;s email (shortly after the post went live), and your today&#8217;s message assuring me that the affiliate whose link I clicked has been located, and that you are working on it.</p>
<p>No, you do not sound &#8220;cheesy&#8221; when you say that you &#8220;do care about affiliates&#8221;. Your actions precede your words (in this case).</p>
<p>Three lessons to learn (for all merchants) from this:</p>
<p><strong>1)</strong> When the main contact info for your program changes, change it everywhere, and/or forward mail from that &#8220;Jonathan&#8217;s&#8221; email address to land in the appropriate email box.</p>
<p><strong>2)</strong> If you&#8217;re running your program on an affiliate network, make it your daily routine to check your affiliate network&#8217;s inbox.</p>
<p><strong>3)</strong> When a negative experience is posted, tweeted or reported in any other form, address it swiftly and honestly. <a href="http://www.amnavigator.com/blog/2009/10/12/negative-reviews-increase-sales/" rel="nofollow">Negative reviews do increase sales</a>, especially when properly addressed.</p>
<p>By the way, <strong><em>why hasn&#8217;t that sale tracked</em></strong> in the first place?</p>
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		<title>By: Dayana Villagomez</title>
		<link>http://www.amnavigator.com/blog/2009/12/15/poor-affiliate-communication-aj-madison-case/comment-page-1/#comment-4965</link>
		<dc:creator>Dayana Villagomez</dc:creator>
		<pubDate>Wed, 16 Dec 2009 15:01:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.amnavigator.com/blog/?p=5005#comment-4965</guid>
		<description>Hi Geno,
 
I am Dayana Villagomez, I handle the affiliate program for AJ Madison.  I noticed that you have recently posted a poor affiliate experience with AJ Madison. The reason for no response on our end is due to Jonathan no longer being an employee.  I appreciate you documenting your experience which has brought to my attention that we need to update our CJ contact information immediately.  
 
I hope we can rectify this situation and give the affiliate credit where it is due, please contact me.  I am available today between the hours of 10-5pm eastern or please email me when is the best time to contact you.
 
Thank you.</description>
		<content:encoded><![CDATA[<p>Hi Geno,</p>
<p>I am Dayana Villagomez, I handle the affiliate program for AJ Madison.  I noticed that you have recently posted a poor affiliate experience with AJ Madison. The reason for no response on our end is due to Jonathan no longer being an employee.  I appreciate you documenting your experience which has brought to my attention that we need to update our CJ contact information immediately.  </p>
<p>I hope we can rectify this situation and give the affiliate credit where it is due, please contact me.  I am available today between the hours of 10-5pm eastern or please email me when is the best time to contact you.</p>
<p>Thank you.</p>
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