Back in July in my Global Advertising to Shrink, Online Marketing to Grow post I quoted Forrester’s report on US Interactive Marketing Spend which projects a substantial growth of digital marketing in the course of the next 4 years. As this year is coming to an end, it seems appropriate to look into the future, and see what the next years hold for us.
In this post I would like to draw your attention to one interesting table from that Forrester’s report. In it we see that the top 7 interactive channels which are expected to increase in their marketing effectiveness are:
- Created social media
- Online video
- Search engine optimization
- Mobile marketing
- Paid placements in social media
- Email marketing
- PPC marketing
Here’s that graph:
Very helpful info which tells us what areas to keep an eye on.
And do not be surprised that you do not see affiliate marketing on the list. It’s not a channel, but rather a form of marketing which is broader than any one channel. It encompasses all of the above-quoted channels, and should not be singled out in the above chart.