Geno Prussakov on December 12th, 2009

Yesterday afternoon, an online merchant, who also has an affiliate program, circulated the following announcement to all of his affiliates: Dear affiliate, [Merchant's website] will be closed for vacation until end of the month. We expect to be back January 1st. The store will be closed all this time, meaning that checkout will be disabled. [...]

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Geno Prussakov on December 11th, 2009

Search Engine Strategies Chicago 2009 keynote speaker, Dan Siroker, a lead analyst for the 2008 Obama presidential campaign, has announced a product the essence of which is based on the lessons learned from the use of Social Media for that presidential campaign. Siroker explains: The product is called Spreadly… and the product is the way [...]

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Geno Prussakov on December 10th, 2009

Who said that past the Cyber Monday week there’s not much to fish for in the pond of holiday-oriented consumers? Yesterday Google Retail Blog has published some staggering data: as of Sunday, December 6 2009, 64% of holiday purchases are yet left to be done. Apparently, compared to the week before Thanksgiving, the percentage has [...]

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Geno Prussakov on December 9th, 2009

An affiliate wrote: Could you please explain how affiliate marketing works for someone living in Eastern Europe. How exactly is payment handled? Good question. Whether you live in Western or Eastern Europe cashing a USD check (the universal payment method utilized by all affiliate networks) always entails a fee. In Western Europe it is normally [...]

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Geno Prussakov on December 8th, 2009

A case scenario, and question came in the email: Lets say you had an existing business, with an affiliate program already up and running for several years. You have a large amount of affiliates in that program, some very productive and some not at all. You then hired someone to be your affiliate manager… If [...]

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Geno Prussakov on December 7th, 2009

A solid online retailer, voted one of Internet Retailer’s Hot 100 Companies of 2009, visited by over a million of unique visitors every month, has sent out their affiliate newsletter. It was written well, but some of the things could certainly use some improvement. Here’s a screenshot of a part of that newsletter: Good style, [...]

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Geno Prussakov on December 6th, 2009

Today my daughter has had her first ever ballet recital in a real theater. As I was watching the kids of various ages dancing on stage, my thoughts returned back to a conversation that I have recently had with a fellow-Russian who is also a ballet dancer. We were discussing her path in Russian ballet, [...]

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Geno Prussakov on December 5th, 2009

The first day of the weekend has come to an end, but I couldn’t be happier with it. As is customary for my days off, I’ve spent all of it with my family. It has been a busy and fruitful day. We’ve managed to repaint the largest room in our basement: …and found the time [...]

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Geno Prussakov on December 4th, 2009

Inspired by the popularity of the last year’s effort to compile a list of the “the top 100 most influential online marketers”, Ivesp Consulting has done it again. The list of Top 100 Marketers of 2009 has been compiled, published, and opened for voting just yesterday. I am glad to see quite a few of [...]

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Geno Prussakov on December 3rd, 2009

In my previous posts I have spoken about the structure of the affiliate newsletters, the three Ps to remember at all times, the necessity for clear distinction between customer-oriented vs affiliate-geared promos, the art of getting attention, and other things. Today I would like to address a basic, yet very important question — that of [...]

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