January 2010

Online Guide to Affiliate Marketing [for Merchants]

Based on all of the writing I have done (online and offline) over the past four years, I have compiled an online guide to affiliate marketing for merchants/advertisers. It is structured both according to the most frequently asked, and the most important questions you should know the answers to. At […]

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Search Market Growth and Implications for Affiliates

Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or

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Colorado & New Mexico "Affiliate Tax" Bills: Latest News

Here’s the latest news from the “affiliate tax” battlefields: Colorado The bill did pass motion yesterday: 6 “yes” to 5 “no”, but there is still hope. Read more in Rebecca Madigan’s Colorado Affiliates Rocked the House! post. Update (as of late evening 01/29/10): 33 voted for the Colorado HB-1193 “affiliate

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How to Convert Other Affiliate Links into Text Links

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all.

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Overstock.com Set to Terminate Colorado Affiliates

…if the House Bill HB10-1193 becomes law. Scroll down to the bottom of this post to learn how you can help today. Here’s the full text of the letter that the President of Overstock.com wrote to Colorado-based affiliate marketers: Dear Affiliate: Overstock.com values your advertising efforts on our behalf, and

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Mississippi Senate Proposes No Threshold Affiliate Tax

Wow, what a busy end of January! And unfortunately adding the adjective “good” before “busy” isn’t going to be appropriate this time. New Mexico on the 21st, Virginia and Colorado on the 22nd,  and today it’s the state of Mississippi — which is facing a $850 million budget deficit this

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Small Business and Affiliate Marketing – an Interview

This was the topic of our discussion with Anita Campbell on her today’s Small Business Trends Radio show. It was a good interview chock-full of information that any small businesses can take, and start using right away. Anita asked over a dozen of great practical questions (I am a huge

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What are Affiliate-Exclusive Coupon Codes?

A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one.

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