Online Guide to Affiliate Marketing [for Merchants]

Posted on24 CommentsCategoriesAffiliate Program Management, Online Marketing

Based on all of the writing I have done (online and offline) over the past four years, I have compiled an online guide to affiliate marketing for merchants/advertisers. It is structured both according to the most frequently asked, and the most important questions you should know the answers to. At the time of initial posting Read More …

Search Market Growth and Implications for Affiliates

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or 22.7 billion searches total) of Read More …

Colorado & New Mexico “Affiliate Tax” Bills: Latest News

Posted on2 CommentsCategoriesAffiliate / Advertising Tax, General Discussion

Here’s the latest news from the “affiliate tax” battlefields: Colorado The bill did pass motion yesterday: 6 “yes” to 5 “no”, but there is still hope. Read more in Rebecca Madigan’s Colorado Affiliates Rocked the House! post. Update (as of late evening 01/29/10): 33 voted for the Colorado HB-1193 “affiliate tax” bill. It has passed Read More …

How to Convert Other Affiliate Links into Text Links

Posted on8 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all. But what do you do Read More …

Small Business and Affiliate Marketing – an Interview

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion, Interviews, Online Marketing

This was the topic of our discussion with Anita Campbell on her today’s Small Business Trends Radio show. It was a good interview chock-full of information that any small businesses can take, and start using right away. Anita asked over a dozen of great practical questions (I am a huge fan of anything that falls Read More …

What are Affiliate-Exclusive Coupon Codes?

Posted on2 CommentsCategoriesAffiliate Program Management

A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails Read More …