January 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on January 31st, 2010

Based on all of the writing I have done (online and offline) over the past four years, I have compiled an online guide to affiliate marketing for merchants/advertisers. It is structured both according to the most frequently asked, and the most important questions you should know the answers to. At the time of initial posting […]

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Geno Prussakov on January 30th, 2010

Following the states of New Mexico, Virginia, Colorado and Mississippi, the state of Vermont — whose 2010 budget deficit is not as bad as that of the other four states, but is still at some $300 million this year —  has stepped onto the “affiliate tax” path too. Melanie Seery of Affiliate Advocacy has made […]

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Geno Prussakov on January 29th, 2010

Having analyzed the growth of the global search market in the month of December 2009 compared to the search landscape in December 2008, comScore has registered a 46% increase in online search demand globally. The U.S. “represented the largest individual search market in the world” accounting for some 17% (or 22.7 billion searches total) of […]

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Geno Prussakov on January 28th, 2010

Here’s the latest news from the “affiliate tax” battlefields: Colorado The bill did pass motion yesterday: 6 “yes” to 5 “no”, but there is still hope. Read more in Rebecca Madigan’s Colorado Affiliates Rocked the House! post. Update (as of late evening 01/29/10): 33 voted for the Colorado HB-1193 “affiliate tax” bill. It has passed […]

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Geno Prussakov on January 28th, 2010

It is no secret that in affiliate marketing text links generally convert significantly better than banner links. Also, when it comes to text links, it is easy for an affiliate to split-test different text variations (improving conversions) on their end without getting the merchant involved in the process at all. But what do you do […]

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Geno Prussakov on January 27th, 2010

…if the House Bill HB10-1193 becomes law. Scroll down to the bottom of this post to learn how you can help today. Here’s the full text of the letter that the President of Overstock.com wrote to Colorado-based affiliate marketers: Dear Affiliate: Overstock.com values your advertising efforts on our behalf, and we hope to be in […]

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Geno Prussakov on January 26th, 2010

Wow, what a busy end of January! And unfortunately adding the adjective “good” before “busy” isn’t going to be appropriate this time. New Mexico on the 21st, Virginia and Colorado on the 22nd,  and today it’s the state of Mississippi — which is facing a $850 million budget deficit this year —  that has turned […]

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Geno Prussakov on January 26th, 2010

This was the topic of our discussion with Anita Campbell on her today’s Small Business Trends Radio show. It was a good interview chock-full of information that any small businesses can take, and start using right away. Anita asked over a dozen of great practical questions (I am a huge fan of anything that falls […]

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Geno Prussakov on January 25th, 2010

A merchant has emailed me: A newly-joined affiliate is asking if we can offer them exclusive coupon codes. He says these are extremely popular and convert especially well for them. What exactly are exclusive codes? [underlining mine] The technique of enticing coupon affiliates with exclusive codes is a widely-spread one. In simple language, it entails […]

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Geno Prussakov on January 24th, 2010

What Happened? On Friday, January 22, 2010, Bill HB10-1193 [pdf here], introducing the affiliate tax in the State of Colorado, has been released and referred to the Appropriations Committee. The Committee meeting is going to be held on January 27, 2010. Here’s an excerpt from the bill: (II) (A) Commencing March 1, 2010, if a […]

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