February 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on February 28th, 2010

The amount of business and even e-commerce literature that equates affiliate marketing to multi-level marketing is substantial enough for me to address this common misconception in my blog. Paul Ford, for example, in his Multi-Level Marketing brochure states that affiliate marketing is just another term for MLM marketing, a name that appeared due to recent […]

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Geno Prussakov on February 27th, 2010

Today I have received an envelope in the mail. It looked very official, and immediate got my attention. How? See below: First of all, US Code: Title 18, section 1702 really does talk about a fine and up to 5 years of imprisonment, but it has nothing to do with this particular letter. The “obstruction […]

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Geno Prussakov on February 26th, 2010

Performance Marketing Association has just posted: On Thursday February 25, 2010, Governor Ritter signed into law HB 1193. This bill no longer includes any reference to affiliate nexus or the concept of an advertising tax. The final bill can be found here. It does, however, still impact online retailers, who should consult tax and legal […]

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Geno Prussakov on February 25th, 2010

Encouraging news came from the states of Virginia and Vermont yesterday. Virginia Yesterday (February 24, 2010) Performance Marketing Association reported: In Virginia today, bill SB 660 was ‘tabled’ by the House finance sub-committee. This means it will not be voted on by the committee, and will most likely not be brought up again this legislative […]

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Geno Prussakov on February 24th, 2010

While I fully understand that the motivation behind this particular article was to generate affiliate sign-ups for one given “CPA network” — and this fact alone makes the endorsement highly subjective — I do feel that it is important for me to address a few misconceptions that this article is spreading. There are at least […]

Continue reading about CPA Marketing, Affiliate Marketing, and the Confusion

Geno Prussakov on February 23rd, 2010

In late August 2009 eBay announced, and in September 2009 implemented their Quality Click Pricing affiliate compensation model which essentially meant moving from their previous CPA model to a CPC model (details in my eBay Partner Network Will Now Pay for Clicks post). The concept was developed back in late 2008 – early 2009, and […]

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Geno Prussakov on February 22nd, 2010

Today’s news from Drs. Foster and Smith has already produced quite a resonance in the affiliate marketing world. The company, which has removed Virginia-based affiliates from their affiliate program 5 days ago, has now decided to shut their affiliate program down altogether. Mike Nunez broke the news: Then Trust posted on ABestWeb.com: Drs. Foster and […]

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Geno Prussakov on February 21st, 2010

Yesterday, I called AT&T Wireless to get the unlock code for my Blackberry. I have fulfilled my two-year contract obligations, and was eligible to have my phone unlocked. Unfortunately, (i) the customer support person spoke very poor English (I am especially sensitive to things like this, because English is not my own native language, but […]

Continue reading about Outsourced Customer Support Must Be Understandable & Competent

Geno Prussakov on February 20th, 2010

In the course of this past week I have made only one mention of the advertising tax in my blog, and it was the Drs. Foster and Smith Terminates Virginia Affiliates post, which was quoted by Melanie Seery of AffiliateAdvocacy.com in her Where is the Progress? rhetorically-questioned reflections on the following day. But the lack […]

Continue reading about Arguably the Busiest Advertising Tax Week So Far

Geno Prussakov on February 19th, 2010

We’ve received 20 entries for the 400th Day Contest: Computer & Internet Jokes. It’s time to choose the winners, and I need your help with this. I’m posting a public poll below, and inviting you to vote for your favorite joke(s). The poll will be open from now until 02/25/2010, and it is a multiple […]

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