Comments on: Affiliate Marketing: My Predictions for 2010 http://www.amnavigator.com/blog/2010/02/18/affiliate-marketing-my-predictions-for-2010/ Geno talks about affiliate marketing, leadership, etc Wed, 08 Feb 2012 00:14:20 +0000 hourly 1 By: Geno http://www.amnavigator.com/blog/2010/02/18/affiliate-marketing-my-predictions-for-2010/comment-page-1/#comment-5517 Geno Fri, 19 Feb 2010 17:06:01 +0000 http://www.amnavigator.com/blog/?p=6258#comment-5517 <b>Ralph</b>, good question, and I may very well write a separate article on CRO in the context of affiliate program management. Several key principles illustrated by real-life case studies would make it a really nice one... At this point, to answer your question, I think advertiser's constant improvement of the landing pages that their affiliates are sending their traffic to is <u>a must</u>. On the merchant side you want to continuously test, tweak, and re-build/improve based on the successes registered. Landing page optimization for affiliates should be treated by merchants <i>just as seriously</i> as any other landing page optimization that they may already be doing (be it for your paid search, or email campaigns, or any other traffic-generating channel). Ralph, good question, and I may very well write a separate article on CRO in the context of affiliate program management. Several key principles illustrated by real-life case studies would make it a really nice one… At this point, to answer your question, I think advertiser’s constant improvement of the landing pages that their affiliates are sending their traffic to is a must. On the merchant side you want to continuously test, tweak, and re-build/improve based on the successes registered. Landing page optimization for affiliates should be treated by merchants just as seriously as any other landing page optimization that they may already be doing (be it for your paid search, or email campaigns, or any other traffic-generating channel).

]]> By: Ralph Remkes http://www.amnavigator.com/blog/2010/02/18/affiliate-marketing-my-predictions-for-2010/comment-page-1/#comment-5512 Ralph Remkes Fri, 19 Feb 2010 14:12:37 +0000 http://www.amnavigator.com/blog/?p=6258#comment-5512 Hi Geno, I would love to see an article on the subject conversion rate optimization. Working in a large company we have dedicated people who are constantly A/B and multi variable testing what converts better in our shop. But as an affiliate marketer, what role or input can you give? Currently We are discussing posibilities of customized landingpages on the basis of the referrer. We also make sure the communication in our promotiontools is the same as on the landingpages. But which options do you see more for AM's? Kind regards, Ralph Remkes Hi Geno,

I would love to see an article on the subject conversion rate optimization. Working in a large company we have dedicated people who are constantly A/B and multi variable testing what converts better in our shop.

But as an affiliate marketer, what role or input can you give? Currently We are discussing posibilities of customized landingpages on the basis of the referrer. We also make sure the communication in our promotiontools is the same as on the landingpages. But which options do you see more for AM’s?

Kind regards,

Ralph Remkes

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