February 2010

Drs. Foster and Smith Terminates Virginia Affiliates

Drs. Foster and Smith, one of America’s Top 500 E-tailers per Internet Retailer’s famous ranking, has just terminated relationship with all Virginia affiliates. As frequently is the case, the text of the email talks about how much they “value the affiliate relationship with each and every publisher”, but either this

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How to Read Affiliate Program Statistics & Calculate Commission

I’ve had a merchant approach me with a basic question, but since many other merchants who are also new to affiliate marketing may wonder about the same things, instead of just replying to him via email, I am posting my reply below. This particular merchant is considering starting his first-ever

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ValueClick Affiliate Marketing Revenue: 2009 versus 2008

Yesterday, on February 16, ValueClick, Inc. (VCLK) — the owner of Commission Junction affiliate network, Shopping.net, PriceRunner, and MeziMedia which operates Smarter.com and CouponMountain.com — has made their full 2009 fiscal data available to the public. MarketWatch reports: In the fourth quarter of 2009, revenue in the Media, Affiliate Marketing

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Kellie Stevens Publishes Two Free Public Adware Reports

Today Kellie Stevens of AffiliateFairPlay.com has published her first free public adware reports: The two reports that are already available are: (i) A report on AllFreeCoupons, a Firefox add-on which displays coupon/deal notifications when the visitor is on a website that may have such available, and also offers the website

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Progressive Competence of E-commerce & Best Online Retailers

Just a couple of hours ago, ForeSee Results has released the results of the newest ACSI Annual E-commerce study. After a slight drop in 2008, the overall customer satisfaction with e-commerce sector has raised in 2009 back to the level of 2007. The drop in 2008, just as drops in

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Vyacheslav Bykov, True Leadership and Affiliate Management

With the Winter Olympics 2010 going on, and the first ice hockey match involving the Russian team (the 2008 and 2009 world champions!) coming up in just two days, I was happy to find out that one of the Russian channels I have here in the U.S. was going to

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10 Great Posts – Week of February 7-13, 2010

Every week I read dozens of articles published online. Naturally, the vast majority of them are directly related to online marketing in general, and affiliate marketing in particular. The abundance of excellent content published online is so great that I never have enough time to incorporate what I learn into

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Is Your Marketing Fostering Customer Engagement?

New era, paradigm shift, dramatic transformation, or whatever else you’d like to call it, it’s here! The introduction and rapid development of Social Media (SM) and UGC (user-generated content) has changed the marketing landscape and environment forever. Whether you market online or offline, doesn’t matter. If you want to convert

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