March 2010

Macy's Takes (Back?) a Piece of Coupon Affiliates Pie

This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers

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Become a Better Motivator by Appealing to Deep Seated Needs

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase

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While Motivating Affiliates, Care for Little Guy Fostering Pride

Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this

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Connecticut Moves One Step Closer to Advertising Tax

Yesterday (March 25, 2010) the Joint Finance Committee of the state of Connecticut has passed its version of the Internet sales tax bill (HB 5481) or the “act concerning the collection and remittance of the sales tax by remote sellers” (italics mine). There were 35 votes “for” versus only 13

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Beat Your Competition Using Dynamic Affiliate Banners

I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should

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AvantLink Launches Android Application. iPhone One in the Works.

One of my favorite affiliate networks, AvantLink, has just announced the launch of a mobile phone application – AvantLink Mobile: AvantLink Mobile allows both affiliates and merchants check their stats on the go (right from their mobile). Affiliate program managers can also review and make decisions on pending affiliate applications,

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