March 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on March 31st, 2010

The transitive verb “to mimic” has several definitions, but the first two listed in the Webster’s dictionary are (i) to imitate closely, and (ii) to ridicule by imitation. Semantics is one of my favorite branches of linguistics; and when I look at the below picture I really don’t know which of these two definitions suits […]

Continue reading about Should We Settle for Mimicking?

Geno Prussakov on March 30th, 2010

This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers at detected a new […]

Continue reading about Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie

Geno Prussakov on March 29th, 2010

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive […]

Continue reading about Become a Better Motivator by Appealing to Deep Seated Needs

Geno Prussakov on March 27th, 2010

Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this group have been able to […]

Continue reading about While Motivating Affiliates, Care for Little Guy Fostering Pride

Geno Prussakov on March 26th, 2010

Yesterday (March 25, 2010) the Joint Finance Committee of the state of Connecticut has passed its version of the Internet sales tax bill (HB 5481) or the “act concerning the collection and remittance of the sales tax by remote sellers” (italics mine). There were 35 votes “for” versus only 13 “against”. Bill HB 5481 specifies […]

Continue reading about Connecticut Moves One Step Closer to Advertising Tax

Geno Prussakov on March 25th, 2010

A business that is considering entering into the affiliate marketing realm has just had its representative email me the following question: Do you know the average jump in sales a company might get when launching an affiliate program, or any other statistics on how it helps the company out? This would help justify the expense […]

Continue reading about Affiliate Program Sales: What to Expect

Geno on March 24th, 2010

Wondering how the U.S. online retail will look over the next few years? Clark Fredricksen of eMarketer has forwarded me some interesting projection data for the period from 2008 through 2013. Here’s the table: As you can see, the above summary was prepared by eMarketer in June 2009 (so the 2008 numbers are based on […]

Continue reading about US Retail E-Commerce Forecast for 2008-2013

I have just received an affiliate-geared newsletter from the affiliate program manager at, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should be, as it will immediately […]

Continue reading about Beat Your Competition Using Dynamic Affiliate Banners

One of my favorite affiliate networks, AvantLink, has just announced the launch of a mobile phone application – AvantLink Mobile: AvantLink Mobile allows both affiliates and merchants check their stats on the go (right from their mobile). Affiliate program managers can also review and make decisions on pending affiliate applications, while affiliates may review recently […]

Continue reading about AvantLink Launches Android Application. iPhone One in the Works.

Should you care to know, today is already the 80th day of 2010 (seems like it’s been just yesterday that I’ve made my New Years resolutions, and we’re already that far into the year… wow). This being a nice round number, I have decided to analyze which of my 2010 already-posted blog thoughts/posts/articles have been […]

Continue reading about My Most Popular 2010 Affiliate Marketing Posts …So Far