Macy’s Takes (Back?) a Piece of Coupon Affiliates Pie

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

This month’s Internet Retailer magazine featured an article on the growing use of coupons, the ways these value-conscious consumers shop online, and what some merchants do to keep the frugal shopper yet by-pass affiliates. At this time the article is also available online here. It opens with these words: Staffers at Macys.com detected a new Read More …

Become a Better Motivator by Appealing to Deep Seated Needs

Posted on1 CommentCategoriesAffiliate Program Management, Articles & Publications, General Discussion

Have you ever wondered if there are any other motivators available to affiliate program managers besides cash bonuses, prizes, and other extrinsic means of affiliate motivation? There are! It has also been proven that the more cash bonuses you give out, the more the per-bonus amount is expected to increase to create the same drive Read More …

While Motivating Affiliates, Care for Little Guy Fostering Pride

Posted on1 CommentCategoriesAffiliate Program Management

Earlier this week I have received a newsletter geared at CSN Stores’ affiliates that have generated some traffic for their affiliate program, but no sales. The opening text of the newsletter read: Congratulations! You have been chosen as a CSN Stores Affiliate Program Rising Star. All the members of this group have been able to Read More …

Beat Your Competition Using Dynamic Affiliate Banners

Posted on1 CommentCategoriesAffiliate Program Management, General Discussion

I have just received an affiliate-geared newsletter from the affiliate program manager at FootballFanatics.com, and it instantly reminded me of the topic I’ve wanted to talk about for a while. It’s the topic of dynamic affiliate banners. Are you using these in your affiliate program? If you aren’t, you should be, as it will immediately Read More …

AvantLink Launches Android Application. iPhone One in the Works.

Posted on6 CommentsCategoriesAnnouncements, General Discussion

One of my favorite affiliate networks, AvantLink, has just announced the launch of a mobile phone application – AvantLink Mobile: AvantLink Mobile allows both affiliates and merchants check their stats on the go (right from their mobile). Affiliate program managers can also review and make decisions on pending affiliate applications, while affiliates may review recently Read More …