http://www.amnavigator.com/blog/2010/03/06/how-to-budget-an-affiliate-marketing-program/ Geno talks about affiliate marketing, leadership, etc Wed, 08 Feb 2012 00:14:20 +0000 hourly 1 http://www.amnavigator.com/blog/2010/03/06/how-to-budget-an-affiliate-marketing-program/comment-page-1/#comment-10055 Fraser Hay Sun, 09 Jan 2011 17:47:55 +0000 http://www.amnavigator.com/blog/?p=6529#comment-10055 My point exactly! My point exactly!

]]> http://www.amnavigator.com/blog/2010/03/06/how-to-budget-an-affiliate-marketing-program/comment-page-1/#comment-10049 Geno Sun, 09 Jan 2011 02:09:09 +0000 http://www.amnavigator.com/blog/?p=6529#comment-10049 True (and that's the beauty of performance based marketing), but practically all of the <em>above</em>-quoted points -- payments to affiliate platform (unless you buy a white label solution), expenses to create banners and other creatives, as well as landing page, and, most importantly, affiliate program management expenses (unless you do all of these yourself) -- will actually not be taken care of by affiliates. True (and that’s the beauty of performance based marketing), but practically all of the above-quoted points — payments to affiliate platform (unless you buy a white label solution), expenses to create banners and other creatives, as well as landing page, and, most importantly, affiliate program management expenses (unless you do all of these yourself) — will actually not be taken care of by affiliates.

]]> http://www.amnavigator.com/blog/2010/03/06/how-to-budget-an-affiliate-marketing-program/comment-page-1/#comment-10045 Fraser Hay Sat, 08 Jan 2011 23:46:37 +0000 http://www.amnavigator.com/blog/?p=6529#comment-10045 Once the affiliate program is in place, and affiliates are promoting the program, the company will have less of an expense as the affiliates will be promoting the companies products etc. there are many free ways to promote these but many affiliates will pay to promote. Normally the commissions will outweigh the costs if done right. Once the affiliate program is in place, and affiliates are promoting the program, the company will have less of an expense as the affiliates will be promoting the companies products etc. there are many free ways to promote these but many affiliates will pay to promote. Normally the commissions will outweigh the costs if done right.

]]> http://www.amnavigator.com/blog/2010/03/06/how-to-budget-an-affiliate-marketing-program/comment-page-1/#comment-10042 Geno Sat, 08 Jan 2011 23:33:16 +0000 http://www.amnavigator.com/blog/?p=6529#comment-10042 <b>Fraser</b>, what exactly do you mean by saying that "once in place the affiliates will take on most of these costs"? They actually won't. Fraser, what exactly do you mean by saying that “once in place the affiliates will take on most of these costs”? They actually won’t.

]]> http://www.amnavigator.com/blog/2010/03/06/how-to-budget-an-affiliate-marketing-program/comment-page-1/#comment-10040 Fraser Hay Sat, 08 Jan 2011 23:08:45 +0000 http://www.amnavigator.com/blog/?p=6529#comment-10040 Great points in this article. One other expenditure that is often over looked is the start-up promotional budget for the affiliate program. Once in place the affiliates will take on most of these costs. Great points in this article. One other expenditure that is often over looked is the start-up promotional budget for the affiliate program. Once in place the affiliates will take on most of these costs.

]]>