April 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on April 30th, 2010

A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com. I think everyone had it all pretty clear […]

Continue reading about Do Affiliates Want Relationship, Communication, or Neither?

Geno Prussakov on April 29th, 2010

I’ve just finished reading an interesting article in the UK’s Marketing Magazine where they look at affiliate marketing, giving their take on the pros and cons, as well as quoting some interesting statistics. You may read the full article here (it’s got some good tips for merchants new to affiliate marketing), but here are some […]

Continue reading about Affiliate Marketing: Pros, Cons and Other Considerations

Geno Prussakov on April 28th, 2010

Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS), Interactive Voice Response (IVR), other […]

Continue reading about Mobile Affiliate Marketing Best Practice Guidelines

Geno Prussakov on April 27th, 2010

Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate. If, for example, you are […]

Continue reading about Improve Affiliate Recruitment with Google Alerts

Geno Prussakov on April 26th, 2010

Insect Lore vs Timberland Case Study Insect Lore For Christmas Santa brought something that my daughter really dreamed of having one day — a butterfly pavilion from Insect Lore. It was Winter, and naturally ordering the butterflies themselves had to wait until Spring. When Spring came, and warm weather settled, we filled out the certificate […]

Continue reading about Social Interaction (Not Broadcasting) Builds Customer Reputation

Geno Prussakov on April 26th, 2010

On 04/22/2010 the Search & Social team has launched the 2010 Search & Social Awards, and I have found out that my blog has been selected as one of the nominees for the “Best Affiliate Marketing Blog” category. It certainly is an honor, especially when I see that I’m running against the blogs that I […]

Continue reading about Nominated for 2010 Search & Social Award

Geno Prussakov on April 25th, 2010

I’m seeing these pictures all around the place (primarily on websites that want to teach you how to achieve the ultimate “financial freedom”): people working on their laptops in hammocks, at the swimming pools, and at the beach (like the picture on the left which I’ve made a screenshot of on a website that teaches […]

Continue reading about Do You Take Laptop to the Beach?

Geno Prussakov on April 24th, 2010

As I was driving down the U.S. East Coast from Northern Virginia to the Florida Keys three weeks ago, I stopped at several gas stations to fill up my tank, and a note I saw stuck to every pump at one gas station in North Carolina especially struck me. I’ve seen some gas stations display […]

Continue reading about Danger Alert: Using Debit Cards at Gas Stations

Geno Prussakov on April 23rd, 2010

A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track […]

Continue reading about Pay Per Call Advertising Draws Impressive Conversions

Geno Prussakov on April 22nd, 2010

Yesterday I have written about the key affiliate expectations as presented by the new AffStat Report. Today I’d like to mention one more graph that caught my eye in this report. It addresses the question of avenues that affiliates use to find out about affiliate programs “and then join”. The report reveals that the top […]

Continue reading about Effective Affiliate Recruitment Through Affiliates’ Eyes