Do Affiliates Want Relationship, Communication, or Neither?

Posted on8 CommentsCategoriesAffiliate Program Management, Thoughts for Affiliates

A few days ago, I published a brief article based on the data retrieved from both Econsultancy’s U.S. and U.K. 2009 Affiliate Census reports, and from the newest Affiliate Summit’s 2010 AffStat Report. The article was entitled: Communication with Affiliates: Methods and Frequency, and appeared at Econsultancy.com. I think everyone had it all pretty clear Read More …

Affiliate Marketing: Pros, Cons and Other Considerations

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

I’ve just finished reading an interesting article in the UK’s Marketing Magazine where they look at affiliate marketing, giving their take on the pros and cons, as well as quoting some interesting statistics. You may read the full article here (it’s got some good tips for merchants new to affiliate marketing), but here are some Read More …

Mobile Affiliate Marketing Best Practice Guidelines

Posted on1 CommentCategoriesGeneral Discussion

Yesterday (on April 27, 2010) the Mobile Marketing Association (MMA) has published version 5.0 of its “U.S. Consumer Best Practices (CBP) Guidelines for Cross-Carrier Mobile Content Services” [more here]. This fairly voluminous document (139 pages long; full text in PDF here) prescribes industry standards for mobile messaging (SMS and MMS), Interactive Voice Response (IVR), other Read More …

Improve Affiliate Recruitment with Google Alerts

Posted on5 CommentsCategoriesAffiliate Program Management

Are you using Google Alerts (or any other brand monitoring tools) for affiliate recruitment? They can be truly great, as they are always up-to-date. So, your recruitment email, when coming as a reaction to something newly-written online, will generally have better chances of catching the attention of your prospective affiliate. If, for example, you are Read More …

Social Interaction (Not Broadcasting) Builds Customer Reputation

Posted on3 CommentsCategoriesGeneral Discussion

Insect Lore vs Timberland Case Study Insect Lore For Christmas Santa brought something that my daughter really dreamed of having one day — a butterfly pavilion from Insect Lore. It was Winter, and naturally ordering the butterflies themselves had to wait until Spring. When Spring came, and warm weather settled, we filled out the certificate Read More …

Pay Per Call Advertising Draws Impressive Conversions

Posted on19 CommentsCategoriesAffiliate Program Management, General Discussion

A month ago ShareASale published a brief case study on how the pay-per-call model was working for one given affiliate program, that of Legacy Learning Systems [view it in PDF here]. In it the program’s manager, Matt McWilliams, shared that in the first 30 days with the platform — ShareASale uses RingRevenue‘s technology to track Read More …