Having surveyed over a thousand of affiliates “on their methods, preferences, and strategies”, Affiliate Summit has put together its newest 2010 AffStat Report [source], and made it open to public (free of charge) yesterday, April 20. I’ve been waiting for this one to be announced, and been glad to see it coming out two months [...]
Continue reading about AffStat 2010 Reveals Key Affiliate Expectations
I’ve known of Apprupt (a Germany-based performance marketing network for mobile applications), MobPartner (a France-headquartered mobile CPA network), but now there is a US-based mobile affiliate network too. It is called OfferMobi, and it was launched just yesterday (April 19) at ad:tech San Francisco. The company is owned by Mark Roth of OfferVault. It appears [...]
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Earlier this month Forrester released its “Search And Email Marketing Tactics To Attract International Online Shoppers” report. While being highly focused on paid search and email marketing as the tools to go global, they couldn’t omit the benefits of running internationally-friendly affiliate programs too. The reports says: Affiliate Marketing Often Rounds Out The List In [...]
Continue reading about Low Cost of Entry and CPA Model — Key Selling Points
I have this an-advice-a-day Fishing Tips calendar on my desk, and earlier this week I read the following advice in it: Learn how to fish for more than one kind of species. By doing so, you can take advantage of peak periods for different fish and avoid the inevitable slow times that occur when going [...]
Continue reading about Marketing Diversification or Fishing for Different Species
Not sure what your kids are doing when you’re busy with your errands around the house, but today I’ve found my six-year-old Princess flipping through the TV channels, and taking something down on a piece of paper… I came closer to find out that she was copying logos of each channel with her little pencil, [...]
An affiliate program manager has emailed me the following question: What is a good conversion rate from impressions to click to identify good quality affiliates? Good question. Tricky metric. CTR, or Click-Through Rate, is a metric that will differ from one marketing method to another. Additionally, it is important to mind how targeted the affiliate’s [...]
Continue reading about Click-Through Rates (CTR) in Affiliate Marketing
Many of you have noticed the lack of my blog posts lately, and contacted me to make sure I’m okay. I appreciate the care. I have truly been fine. Just decided to take a break from everything (computer included), and after 455 days of non-stop blogging, I stopped… But now that I’m back form my [...]
A recently published report based on a research by the Internet Advertising Bureau (IAB) and PriceWaterhouseCoopers has registered a 4.2% growth of the UK Internet advertising spending, which reached £3.5 billion in 2009. IAB has also reported that between 2000 and 2009, the Internet marketing expenditure has grown by 2,200% going from from £153 million [...]
Continue reading about UK Affiliate Marketing Grows by 38% in 2009
¡¡ǝuoʎɹǝʌǝ ‘ʎɐp slooɟ lıɹdɐ ʎddɐɥ [decipher here] Here’s my ranking of this year’s Top 3 April Fools’ jokes related to technology: – 1 – Google Translate for Animals More than likely you already know that Google has changed its name to Topeka, but there is a news that is even cooler than that (at least [...]
Continue reading about Top Technology-Related Jokes for April Fools’ Day 2010
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