May 2010

Motivation by Money Versus Autonomy, Mastery and Purpose

A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the […]

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Affiliate Marketer's Research Toolbox: 7 Twitter Accounts to Follow

It is hard to overestimate the importance of market research for affiliate marketers. Whether you are a merchant, or an affiliate, you cannot afford not to keep your finger on the pulse of the market. Francis Bacon’s famous maxim “knowledge is power” says it all, but merely realizing this fact

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ShareASale to Waive International Direct Deposit Fees

Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada.

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6pm.com Loses $1.6 Million in 6 Hours, Handling it Gorgeously

On Friday, May 21, online merchant 6pm.com, a sister site to Zappos.com, accidentally marked the prices of nearly all  items on the website at $49.99. Over some 6 hours (from midnight until about 6 am PST) the website was taking orders for products (some of which were originally priced over

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Top 20 Affiliate Plugins for WordPress

Having looked at the blogging platform options for affiliates, it is only logical to continue the topic by looking at the top affiliate plugins and WordPress-friendly tools. Below you will find my list of plugins and tools that affiliates use, and rate highly. The order is merely topical (network-offered plugins,

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Best Blog Platform for Affiliate Blogging

Whether you’re starting a blog as a support platform for your affiliate program (i.e. as a merchant), or as a marketing vehicle (i.e. as an affiliate), the question of the best platform to choose inevitably springs up. The supply is bountiful — WordPress, TypePad, Blogger, Movable Type, etc — but

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Emailers Refer Majority of Affiliate Marketing Transactions?

I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven

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Automatic Approval of Affiliate Applications is Dangerous

I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were: So, two pending applications, and

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