Motivation by Money Versus Autonomy, Mastery and Purpose

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion

A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the Read More …

Affiliate Marketer’s Research Toolbox: 7 Twitter Accounts to Follow

Posted on5 CommentsCategoriesAffiliate Tools, General Discussion

It is hard to overestimate the importance of market research for affiliate marketers. Whether you are a merchant, or an affiliate, you cannot afford not to keep your finger on the pulse of the market. Francis Bacon’s famous maxim “knowledge is power” says it all, but merely realizing this fact is not enough. You gotta Read More …

ShareASale to Waive International Direct Deposit Fees

Posted onLeave a commentCategoriesGeneral Discussion, Thoughts for Affiliates

Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada. Direct deposit — a convenient Read More …

Top 20 Affiliate Plugins for WordPress

Posted on51 CommentsCategoriesAffiliate Tools, General Discussion, Thoughts for Affiliates

Having looked at the blogging platform options for affiliates, it is only logical to continue the topic by looking at the top affiliate plugins and WordPress-friendly tools. Below you will find my list of plugins and tools that affiliates use, and rate highly. The order is merely topical (network-offered plugins, plugins related to the import Read More …

Best Blog Platform for Affiliate Blogging

Posted on6 CommentsCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Whether you’re starting a blog as a support platform for your affiliate program (i.e. as a merchant), or as a marketing vehicle (i.e. as an affiliate), the question of the best platform to choose inevitably springs up. The supply is bountiful — WordPress, TypePad, Blogger, Movable Type, etc — but you need to choose one. Read More …

Emailers Refer Majority of Affiliate Marketing Transactions?

Posted on2 CommentsCategoriesAffiliate Program Management, General Discussion

I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven by email list owners who Read More …

Automatic Approval of Affiliate Applications is Dangerous

Posted onLeave a commentCategoriesAffiliate Program Management

I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were: So, two pending applications, and one automatic approval. The response Read More …