May 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on May 29th, 2010

A speech given by Dan Pink at the RSA and later animated by Cognitive Media was uploaded to YouTube last month, and has already received close to 400,000 views, and a storm of accolades from marketing and management professionals around the world. No wonder why. Dan talks one of the most fascinating subjects in the […]

Continue reading about Motivation by Money Versus Autonomy, Mastery and Purpose

It is hard to overestimate the importance of market research for affiliate marketers. Whether you are a merchant, or an affiliate, you cannot afford not to keep your finger on the pulse of the market. Francis Bacon’s famous maxim “knowledge is power” says it all, but merely realizing this fact is not enough. You gotta […]

Continue reading about Affiliate Marketer’s Research Toolbox: 7 Twitter Accounts to Follow

Geno Prussakov on May 27th, 2010

It looks like something is definitely cooking… I’ve logged into my Facebook account earlier this morning to find this notification: Facebook is certainly broadening the scope of their interests, and no wonder why the area of questions and answers got their attention. First of all there is a huge demand for this service. Remember Aardvark […]

Continue reading about Facebook to Compete Against Aardvark?

Geno Prussakov on May 26th, 2010

Direct deposit is by far the most preferred payment method among affiliates. Almost two-thirds of affiliates choose it over all other possible payment methods [more here], and out of the remaining one-third the majority has to look into other options, because they are located outside of the U.S. or Canada. Direct deposit — a convenient […]

Continue reading about ShareASale to Waive International Direct Deposit Fees

Geno Prussakov on May 25th, 2010

On Friday, May 21, online merchant 6pm.com, a sister site to Zappos.com, accidentally marked the prices of nearly allĀ  items on the website at $49.99. Over some 6 hours (from midnight until about 6 am PST) the website was taking orders for products (some of which were originally priced over $1,000) from customers. As a […]

Continue reading about 6pm.com Loses $1.6 Million in 6 Hours, Handling it Gorgeously

Geno Prussakov on May 24th, 2010

Having looked at the blogging platform options for affiliates, it is only logical to continue the topic by looking at the top affiliate plugins and WordPress-friendly tools. Below you will find my list of plugins and tools that affiliates use, and rate highly. The order is merely topical (network-offered plugins, plugins related to the import […]

Continue reading about Top 20 Affiliate Plugins for WordPress

Geno Prussakov on May 21st, 2010

Whether you’re starting a blog as a support platform for your affiliate program (i.e. as a merchant), or as a marketing vehicle (i.e. as an affiliate), the question of the best platform to choose inevitably springs up. The supply is bountiful — WordPress, TypePad, Blogger, Movable Type, etc — but you need to choose one. […]

Continue reading about Best Blog Platform for Affiliate Blogging

Geno Prussakov on May 20th, 2010

John Woden, the Naismith Basketball Hall of Fame coach, is known for saying that “perhaps the most important part of offensive basketball is the part played by each man without the ball.” Why is it so important? Because unless you play well without the ball, you don’t get the ball! Krause, Meyer and Meyer wrote: […]

Continue reading about Affiliate Marketing and Playing Without the Ball

Geno Prussakov on May 19th, 2010

I’ve just finished reading yesterday’s iMediaConnection article entitled Performance marketing: Avoid the newbie mistakes. Overall, it’s a good article, but there is one thing I cannot agree with. The author wrote: A little secret in performance marketing is that more than 50 percent of total performance transaction volume is driven by email list owners who […]

Continue reading about Emailers Refer Majority of Affiliate Marketing Transactions?

Geno Prussakov on May 18th, 2010

I’ve conducted an experiment whereby a newly opened affiliate account, which had one website listed, applied into 4 affiliate programs. All of these programs were in the niche absolutely unrelated to the niche that the affiliate website was listed in. The first three responses were: So, two pending applications, and one automatic approval. The response […]

Continue reading about Automatic Approval of Affiliate Applications is Dangerous