Content is King of Twitter (Beating Coupons)

Posted on1 CommentCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons and deals on Twitter, and Read More …

7 Conversion Optimization Experts to Follow on Twitter

Posted on9 CommentsCategoriesGeneral Discussion

Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7 must-follow conversion optimization experts who Read More …

Larger Merchants Prefer Commission Junction, Smaller Have Options

Posted onLeave a commentCategoriesAffiliate Program Management, Online Marketing

Last week Commission Junction affiliate network announced that out of the merchants who use affiliate networks as platforms for their affiliate programs, close to two-thirds (63% to be exact) choose Commission Junction, which is “more than twice as often as any other affiliate provider.” The data was based on the usage of affiliate networks by Read More …

50% of Top Comparison Shopping Engines Are Affiliates

Posted on6 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

According to comScore’s data, quoted at SearchEngineLand.com a few hours ago, an affiliate website (TheFind) has beaten Yahoo! Shopping “in terms of average daily users”, and 2 out of the top 4 comparison shopping engines (TheFind and Shopzilla) are active affiliates. Here’s that data (highlighting mine): More in the above-quoted Google Is Top Shopping Site, Read More …