June 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on June 30th, 2010

A good question came to me in the email yesterday: Is there a certain metric you use to predict revenue potential for a site? I have a potential client with a blog that gets as many as 75k uniques and close to 200k pageviews per month… He can’t understand that he has tons of great […]

Continue reading about How to Project Affiliate Earnings: 5 Metrics and Formula

Geno Prussakov on June 29th, 2010

Marketers (affiliates included) are actively using Social Media (especially Twitter), and, of course, one of the most popular “marketing methods” is the distribution of coupons and special offers through SM channels. Guess what? It doesn’t work as well as you may be thinking! In fact, there’s something that beats coupons and deals on Twitter, and […]

Continue reading about Content is King of Twitter (Beating Coupons)

Geno Prussakov on June 28th, 2010

Some ten days after launching Promoted Trends as an advertising option (this is after some 4 years of a no-ad policy!) — the first of which was purchased by Disney/Pixar (for the promotion of Toy Story 3) — we read an interesting report on Coca-Cola’s success with this method of advertising on Twitter. What are […]

Continue reading about Promoted Twitter Trends + World Cup = Phenomenal Results

I’ve blogged about multiple things during the past days (sometimes more than once a day), but naturally wasn’t able to cover, or react to everything that I personally have found to be of interest. There really is an abundance of great content being produced on a weekly basis, and to highlight some of the posts […]

Continue reading about Important Affiliate Marketing Posts and News I Haven’t Mentioned

Geno Prussakov on June 25th, 2010

Conversion optimization — “the science and art of creating an experience for a website visitor with the goal of converting the visitor into a customer” [source]. What else could be more important (whether you’re an affiliate, a online retailer, or anyone else involved in digital marketing)? Here are the 7 must-follow conversion optimization experts who […]

Continue reading about 7 Conversion Optimization Experts to Follow on Twitter

Last week Commission Junction affiliate network announced that out of the merchants who use affiliate networks as platforms for their affiliate programs, close to two-thirds (63% to be exact) choose Commission Junction, which is “more than twice as often as any other affiliate provider.” The data was based on the usage of affiliate networks by […]

Continue reading about Larger Merchants Prefer Commission Junction, Smaller Have Options

Geno Prussakov on June 23rd, 2010

A few days ago Clarke Duncan, one of the co-founders of Paid On Results UK affiliate network, sent me the following tweet: Paid On Results (POR) were the first affiliate network to create a deep-linking tool for affiliates, and this was back in 2005 [see the way it used to work]. Ever since then they […]

Continue reading about Paid On Results and Affiliate Deep Linking Tools

Geno Prussakov on June 23rd, 2010

This past Sunday (July 20) was Father’s Day in the U.S., and I got some amazing gifts. The best of them were made by the little hands of my precious daughter. On that Sunday morning I posted on my Facebook profile: I am sure those of you who have kids can identify with what I […]

Continue reading about Affiliate Idea Born on Father’s Day 2010

Geno Prussakov on June 22nd, 2010

Nine months ago, when I blogged my 5-step advice for paid search affiliates, I wrote: Use negative keywords (or keywords for which you do not want your ad to show in paid search results, as they are unlikely to convert into the desirable action) Using negative keywords not only helps you improve the clickthrough rate […]

Continue reading about WordStream Launches Free Negative Keyword Tool

Geno Prussakov on June 21st, 2010

According to comScore’s data, quoted at SearchEngineLand.com a few hours ago, an affiliate website (TheFind) has beaten Yahoo! Shopping “in terms of average daily users”, and 2 out of the top 4 comparison shopping engines (TheFind and Shopzilla) are active affiliates. Here’s that data (highlighting mine): More in the above-quoted Google Is Top Shopping Site, […]

Continue reading about 50% of Top Comparison Shopping Engines Are Affiliates