The number of followers a Twitter account has is irrelevant, or near-irrelevant. It is the influence that it has that’s important. I’ve had a merchant approach me with an idea to run a giveaway promo, distributing gift certificates where the nominal of the gift card would be tied to how many Twitter followers or blog [...]
I typed in “worldcup” in Google, hit the search button, and got what I was looking for: a quick snapshot of the most recent scores, as well as the starting times of the upcoming matches. Then I also glanced over the paid search results and saw one that was completely out of context: So, they [...]
Continue reading about Mispositioned Paid Search Ads: Silly or Subtle?
There certainly is no deficit of good content on digital marketing these days. In fact, so much of it is being produced daily that it becomes really hard to follow it all. There were days when I’d spend at least 1/3 of my time at the computer — just reading. This took away from the [...]
Continue reading about 15 Twitter Accounts for Marketer’s Daily Reading
Within the first 40 hours of going live, my post on split commissions in affiliate marketing has become the most commented one (over the past 30 days) on Econsultancy.com: The already-posted comments give a lot of good food for thought. Here are just a few excerpts from the comments that affiliate marketers, many of which [...]
Continue reading about Conversion Attribution in Affiliate Marketing is a Hot Topic
I think there are three types of calls to action which affiliate program managers and merchants should be using with affiliates. The vast majority of managers and merchants use only one type (the first one, which also illustrated on the left), and this hurts the development of their affiliate program in at least the areas [...]
A few days ago, having registered that in April 2010 “35 million consumers visited coupon sites” (a number that was up 5% from the year before), Compete reminded us of the findings of their “Online Shopper Intelligence” study originally released in February 2010. In the ranking of sources / tools on which consumers depend while [...]
Continue reading about Importance of Online Coupons for Shoppers, Retailers, Affiliates
On Friday, June 11, checking the outgoing links in my blog, I’ve noticed something extremely bothersome. All of the direct links in my blog have suddenly started going through in-between viglink.com URL. So, for example, when someone clicked the Buy my books link on in my blog’s sidebar, they’d have the following going on between [...]
Continue reading about Lijit Partners with VigLink or Why I Removed the Wijit
Father’s Day is quickly approaching, and just as is the case with any holiday, its the merchant that makes gift shopping as easy and stress-free as possible that gets the sale. Holidays are great time for gift-related merchants, but take the stress out of shopping you want to provide your customers with two things: (1) [...]
Continue reading about 2 Ways to Take the Stress Out of Gift Shopping
Are you into web analytics yet? If you want to succeed in digital marketing, you must be! All successful marketers (regardless of their focus, but especially affiliate ones) constantly measure, test, tweak and improve, replicating and perfecting what works, and cutting off what doesn’t. Below I am listing the 20 Twitter accounts which I recommend [...]
Continue reading about 20 Must-Follow Web Analytics Twitter Accounts
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