CTV or 3 Components of Successful Marketing Campaign

Posted onLeave a commentCategoriesGeneral Discussion, Online Marketing

Are you participating in the Fast Company’s Influence Project yet? Launched just 26 days ago, it already has 21,784 people registered, and the number is growing quickly. The slogan of the campaign is “You’re more influential than you think”. The project’s website clarifies the idea: ABOUT THE PROJECT We started with a simple question: Who Read More …

10 Email Marketing Experts to Follow on Twitter

Posted on19 CommentsCategoriesGeneral Discussion, Online Marketing

It’s Friday again, and in the best traditions of Twitter’s #FollowFriday list sharing, today I’d like to turn to email marketers. So, ladies and gentlemen, I now bring you a list of 10 email marketing experts and/or companies/projects to follow on Twitter (bios taken from whatever each of them listed on their Twitter profile): Chad Read More …

ShareASale vs Commission Junction: Banner Upload Convenience

Posted on11 CommentsCategoriesAffiliate Program Management, General Discussion

I manage an affiliate program for a merchant who is simultaneously utilizing two affiliate networks: Commission Junction and ShareASale. I’ve just had to upload 6 new banners to each network, and in one case it took me 8+ times longer than in the other. Here are the details: Commission Junction – 6 minutes 8 seconds Read More …

FTC Publishes Answers to FAQs on Endorsement Guides

Posted on2 CommentsCategoriesGeneral Discussion, Online Marketing, Thoughts for Affiliates

Earlier this week I have found out that the Federal Trade Commission has recently created a section within their website, devoting it fully to frequently asked questions on the revised Endorsement Guides (about which I blogged extensively as soon as they got announced). This is a great addition to the FTC’s video responses released back Read More …

Digital Marketer’s Twitter 100+ Master List

Posted on14 CommentsCategoriesGeneral Discussion, Online Marketing

Over the past two months I’ve been compiling publishing lists of Twitter users related to digital marketing. You have been commenting and adding your own suggestions (which have been highly appreciated!) Today I have decided to collect all of this data into one master list (which now contains over 100 unique Twitter accounts: Analytics – Read More …