August 2010 - Affiliate Marketing Blog by Geno Prussakov
Geno Prussakov on August 31st, 2010

Every day there are a number of routine tasks I have to perform. Among them: (i) review of affiliate applications, (ii) response to emails, and (iii) review of blog comments that have queued up in the moderation queue of this blog. Every day among the good ones, there are also bad and silly ones. Today […]

Continue reading about 3 Worst Of Awards: Affiliate Application, Email & Blog Comment

Geno Prussakov on August 30th, 2010

Almost immediately after posting my 9 affiliate fraud prevention tips on Econsultancy I have received the following question from a merchant: If we do detect a fraudulent affiliate, do you think it’s standard/best practice to remove him or her from the program without paying out the commissions they’ve “earned”? “Earned”? I believe “stolen” would be […]

Continue reading about How to Deal with Fraudulent Affiliates

Geno Prussakov on August 29th, 2010

A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of all available methods of direct […]

Continue reading about 3 Types of Direct Contact for Affiliate Recruitment

Geno Prussakov on August 28th, 2010

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of […]

Continue reading about Interview with Jason Spievak, CEO of RingRevenue

Geno Prussakov on August 27th, 2010

It’s Friday again, and I decided to dedicate my today’s #FollowFriday-style post to experts and companies that tweet great small business advice. My list is actually made up of two smaller lists: 10 people, and 15 periodicals and small business communities to follow. Disclaimer: None of the below are meant to be a ranking of […]

Continue reading about 25 Twitter Accounts to Follow for Small Business Advice

Geno Prussakov on August 26th, 2010

A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and text links. Great question, especially […]

Continue reading about Effectiveness of Online Video: CTR, Conversion & Other Data

Geno Prussakov on August 25th, 2010

In the beginning of this year, while replying to a completely different question, I wrote: The responsibility for conversion of affiliate-referred traffic is always a shared one: (i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert. I have seen affiliate programs with zero […]

Continue reading about How Conversion Optimization Increased Performance by Over 50%

Geno Prussakov on August 24th, 2010

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays link’s Conversion Rate “calculated from […]

Continue reading about Affiliate Link Performance Metrics are Misleading

Geno Prussakov on August 23rd, 2010

About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example is an absolute shocker. Would […]

Continue reading about Good Affiliate Application or What Affiliate Managers Want to See

Geno Prussakov on August 22nd, 2010

I’ve blogged about my 3 R’s of affiliate program management success, and have also mentioned those 3 R’s in a number of my conference presentations. Then I had 2 more R’s borrowed from Brian Tracy’s post on The Two R’s of Top Leaders. Today I’d like to add even 2 more. In my opinion, a […]

Continue reading about 7 R’s of Good Management and Leadership