How to Deal with Fraudulent Affiliates

Posted onLeave a commentCategoriesAffiliate Program Management

Almost immediately after posting my 9 affiliate fraud prevention tips on Econsultancy I have received the following question from a merchant: If we do detect a fraudulent affiliate, do you think it’s standard/best practice to remove him or her from the program without paying out the commissions they’ve “earned”? “Earned”? I believe “stolen” would be Read More …

3 Types of Direct Contact for Affiliate Recruitment

Posted on7 CommentsCategoriesAffiliate Program Management

A friend and fellow affiliate marketer, Mark Welch, writes that “the single most important source of successful affiliates is a direct invitation from the program manager to the site owner or advertising manager” (source: Affiliate Recruitment Strategies and Practices post). I fully concur with Mark here. Interestingly enough, out of all available methods of direct Read More …

Interview with Jason Spievak, CEO of RingRevenue

Posted onLeave a commentCategoriesArticles & Publications, Interviews

If you’ve attended the most recent Affiliate Summit East in New York (August 15-17, 2010) or Search Engine Strategies in San Francisco (August 16-20, 2010), you have probably already seen the newest August 2010 (issue 5) edition of the Revenue Performance magazine. This issue has published my recent interview with Jason Spievak, the CEO of Read More …

Effectiveness of Online Video: CTR, Conversion & Other Data

Posted on3 CommentsCategoriesAffiliate Program Management, Online Marketing, Thoughts for Affiliates

A merchant, who is launching an affiliate program, has emailed me the following question: How effective would very well produced videos be as creatives? We were thinking of possibly having some videos made and wanted to know how well these tend to pull in traffic and sales vs banners and text links. Great question, especially Read More …

How Conversion Optimization Increased Performance by Over 50%

Posted on4 CommentsCategoriesAffiliate Program Management, General Discussion

In the beginning of this year, while replying to a completely different question, I wrote: The responsibility for conversion of affiliate-referred traffic is always a shared one: (i) affiliates should work on making it a targeted traffic, while (ii) merchants should ensure that their own websites actually convert. I have seen affiliate programs with zero Read More …

Affiliate Link Performance Metrics are Misleading

Posted onLeave a commentCategoriesAffiliate Program Management, General Discussion, Thoughts for Affiliates

Having analyzed how affiliates see links on 5 affiliate networks — Commission Junction, LinkShare, ShareASale, Google Affiliate Network, and AvantLink — I have noticed that 2 of these 5 (CJ and AvantLink) offer data on link performance. Commission Junction shows link’s 3-months and 7-days EPC: AvantLink, in their turn, displays link’s Conversion Rate “calculated from Read More …

Good Affiliate Application or What Affiliate Managers Want to See

Posted onLeave a commentCategoriesAffiliate Program Management, Thoughts for Affiliates

About a month ago, I made a blog post on the 3 signs that tell you to decline an affiliate application. It was an international (i.e. non-US) affiliate, and an Ireland-based search and affiliate marketer, Dave Davis quickly commented: Wow, awesome seeing the “other side” of the applications. This example is an absolute shocker. Would Read More …